Digital Agency
Proven Results in an AI-First Landscape
80%
average increase in Google search impressions
192%
average increase in engagement rate
+11%
average application rate for partners with integrated forms
Turn Your .edu Into Your Most Powerful Enrollment Tool
Your website is still your most trusted enrollment channel—but how students find and use it is changing fast. AI-powered search is reshaping discovery, often surfacing answers before students ever click to your site. If your content is not built for that shift, you risk losing visibility at critical moments of interest.
With decades of higher ed enrollment marketing expertise, EAB’s Digital Agency helps you adapt. We combine SEO and GEO strategy, content optimization, and technical insight to ensure your site shows up, stands out, and converts across both traditional search engines and emerging AI platforms. So when prospective students find your content, it’s clear, relevant, and gives them the confidence to take the next step.
Drive visibility in AI platforms and search engines
With AI-driven search reshaping how students discover colleges, failing to evaluate how your institution appears in search puts you at risk of being misrepresented or reduced visibility among right-fit prospects. Our work starts with a Search Visibility Audit that analyzes how your enrollment-critical pages perform across traditional search and AI-powered platforms so you know where to focus and what to fix. Then, we optimize your existing content to increase discoverability where search increasingly begins—in summaries, zero-click answers, and citations.
Attract and Engage Right-Fit Students
As search behavior evolves and it becomes harder to get discovered, your content must work harder, whether students encounter it in an AI-generated summary or on your site.
We build AI-forward content strategies that make your enrollment-critical pages clearer, more actionable, and aligned to how students evaluate programs and institutions. Our experts guide on-page SEO, keyword use, and copy direction, then continuously optimize for relevance, large language model (LLM) readability, accessibility, and enrollment outcomes.
Capture Students at the Moment of Interest
75% of student questions arrive outside of normal business hours. Our AI Chat Agent is a smart, friendly assistant that gives prospective students the instant, frictionless answers they expect—anytime, anywhere. Embedded across your .edu it draws directly from your institution’s content and continually updated knowledge base to deliver real-time, personalized support that keeps prospects engaged and moving forward.
Ready to launch in as little as a single day, the AI Chat Agent extends your content strategy, captures leads through CRM integration, and fuels a more personalized search experience that works around the clock for your team.
Capture Leads
Without effective calls to action and lead capture strategies, students may leave your website without taking the next step in their enrollment journey. We use targeted CTAs, integrated forms, and organic lead capture techniques to convert prospective students into inquiries, applicants, and enrollments. Our proven strategies strengthen your recruitment funnel while improving website performance.
Continuous Training and Support
Our partners value the growth in their team’s professional development through our collaboration. Our SEO, content, and web design experts guide your team every step of the way. We offer interactive workshops to jumpstart your SEO and content strategy, setting you up for success from day one. Acting as an extension of your team, we also help garner support from key stakeholders to align your website and broader marketing strategy.
Meet the Digital Agency Team
Our partners work with a dedicated Strategic Leader who learns your institution to guide you to the right answers and resources. Backed by 200+ years of combined digital marketing experience, our team extends yours with 360° web strategy, insights, and expert support to keep you ahead of the curve.
Talk to an Expert
Emily Upton
Vice President, Program Marketing for ALR and General Manager, Agency Services
Specialties Marketing and Recruiting, Lead Generation and Inquiry Management, Digital Marketing and Communications, Student Experience, Market Research, Channel Strategy, Parent and Community Engagement
JP LaFors
Senior Strategist and Principal
Specialties Digital Marketing and Communications, Digital Transformation, Enrollment Strategy
Ready to Improve Your Website?
To speak with an expert or request a demo, please submit this form.
Latest Research and Insights
Enrollment-Optimized College Website 2.0:
2026 Higher Ed Marketing Outlook
The higher ed SEO checklist
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