Virtual communities are a key way for prospective and admitted students to feel an authentic connection to a college or university. Providing students with an inviting space to find groups they identify with and connect with peers is table stakes for recruiting your class.
EAB recently sat down with Colorado State University (CSU) to discuss their experience finding the right platform for their virtual community. In this 9-video collection, EAB’s Senior Director of Partner Success, Keishla Ceaser-Jones, sits down with CSU’s Senior Associate Director of Marketing and Communications, Evan Moore, to learn how CSU is effectively using Wisr Virtual Communities to build a safe, student-led, online space that fosters peer-to-peer connections and helps students feel they belong even before stepping foot on campus.
Background: CSU needed an enrollment solution to help them increase yield and better engage specific student cohorts. They were in search of a solution that would allow prospective and admitted students to find their academic homes, build community among peers, and. Hear from CSU on how Wisr Virtual Communities provided them the solution they needed.
Jump to videos:
- Video 1: Why did CSU choose Wisr Virtual Communities?
- Video 2: How does Wisr fit into CSU's overall institutional strategy?
- Video 3: How does CSU effectively promote Wisr to reach admitted students - including specific cohorts?
- Video 4: How has Wisr helped CSU drive messages that traditional marketing just can't?
- Video 5: How does CSU identiy the right virtual communities to maximize impact and build a sense of belonging?
- Video 6: How does CSU structure their student ambassador program to drive Wisr success?
- Video 7: What trends has CSU uncovered around Wisr engaging specific enrollment groups?
- Video 8: How has Wisr helped CSU predict enrollment?
- Video 9: How has CSU seen Wisr successfully help students make connections and picture their future?