Engagement Strategies One Graduate School Used to Increase Enrollment by 32% in One Year
Acorn University* is a private, medium-sized, religiously affiliated university in the Mid-Atlantic with a total enrollment of ~3,000 students.
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Opportunity
Acorn saw a decline in graduate enrollment and struggled with limited staff capacity and resource constraints. They recognized the need for strategic support to navigate these issues, enhance their recruitment efforts, and achieve sustainable enrollment growth despite resource limitations.
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Solution
To help Acorn achieve their graduate growth goals, EAB expanded and diversified their pool of right-fit prospective students. From there, EAB introduced consistent, personalized outreach at scale, freeing up time for Acorn’s enrollment team to focus on deeper relationship building efforts.
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Impact
In one year of partnership with EAB, Acorn increased their graduate enrollment by 32%, with 44% of enrollments influenced by EAB’s campaigns, and increased their yield rate by 4 percentage points.
*Acorn University is a pseudonym
