Smart Gains in Graduate Enrollment and .edu Visibility with EAB

UAF needed to grow graduate enrollment but lacked a cohesive recruitment and SEO strategy.

Prior to working with EAB, UAF had:

• Limited visibility in organic search
• Underperforming .edu content
• Decentralized website structure
• Limited internal marketing strategy

UAF partnered with EAB’s Digital Agency and Adult Learner Recruitment (ALR) to strengthen visibility and drive qualified applications.

EAB helped UAF:

• Optimize graduate web content for SEO and GEO alignment
• Improve site structure and user experience
• Expand and refine paid marketing campaigns
• Convert search visibility into application growth

EAB’s strategies increased visibility, engagement, and applications for UAF’s graduate programs.

• Non-branded impressions grew from 14.7M to 20M, helping students find graduate and doctoral offerings earlier in their search
• Optimized pages such as Graduate Admissions saw higher impressions and a 26% increase in clicks.
• ALR’s targeted recruitment campaigns expanded demand and
  drove an 18% increase in graduate applications in one year— reinforced by a more visible, enrollment-centered .edu.