How Augustana College Expanded to New Markets with Global Match

As one of the top 15 liberal arts colleges enrolling international students, Augustana College has long been an attractive option for students around the world, particularly those studying national curricula. But in 2023, Augustana’s enrollment team sought to expand to new international markets and enroll more students pursuing international curricula (e.g., International Baccalaureate, A Levels, etc.).

The enrollment team knew that they wanted to grow Latin and South American representation on campus but after gaining the ability to extend an unlimited number of offers, they decided to expand their scope and review profiles from any net-new country. To ensure that they would only see profiles from students who aligned with their enrollment goals, they also established search criteria that included a minimum academic profile and adequate budget for tuition and living expenses.

Augustana leveraged the Match platform to extend admission and scholarship offers to 681 students. They continued to build affinity with admitted students and counselors through the platform’s chat function. They also invited admitted students to schedule a 1:1 call with an admission counselor, and shared a WhatsApp phone number with admits so that they could ask follow-up questions at any time.

In the Entering Class of 2024, Augustana enrolled 8 international students from Global Match, including their first students from Cambodia and Uzbekistan. They also made new connections with high school counselors at 256 high schools across 86 countries, which has paved the way for new pipeline growth in Uzbekistan and Mexico. For example, after admitting an Uzbekistani student from a new school and hosting a virtual meeting with them and their counselor, the counselor thought Augustana would be a great fit more students at their school and invited them to schedule a college visit.