How a Small College Overcame Student List Source Volatility with Appily Candidates
Small Private College in the Midwest with 1,000+ Undergraduate Students
Students were forced to forego standardized testing in favor of social distancing after the onset of the pandemic. As a result, Gilliflower College* had to consider alternative options for finding prospective students.
- type
- Private, liberal arts college
- location
- Midwest
- undergraduates
- 1,000+ undergraduate students
The challenge
After the onset of the pandemic, students across the country were forced to forego standardized tests in favor of social distancing. In turn, test providers, one of Gilliflower College’s* most critical list sources, experienced a dramatic drop in the number of available student leads. As a result, they were forced to consider new methods of finding and connecting with the right-fit prospects.
The solution
To offset the decline in leads available via test providers, EAB used Gilliflower College’s student search criteria to source 32,000+ additional right-fit prospects from Appily. As an Apply partner, the cost of their Appily Candidates were leveraged at no additional cost.
The results
When compared to test takers sourced in the same enrollment cycle, Appily Candidates outperformed in the application phase with 1.4% of Candidates applying compared to just 0.8% of test takers. In the end, names from both Appily and test providers produced 10 deposits each and contributed to a robust entering class.
*Pseudonym
Impact highlights
32K
Appily candidates added to their funnel453
Candidates who submitted applications411
Candidates who gained admission"Appily Candidates were a life saver for us. I don't think we would have met our enrollment goals without them!
"VP of Enrollment
Gilliflower College
