How a Small College Overcame Student List Source Volatility with Appily Candidates

The challenge

After the onset of the pandemic, students across the country were forced to forego standardized tests in favor of social distancing. In turn, test providers, one of Gilliflower College’s* most critical list sources, experienced a dramatic drop in the number of available student leads. As a result, they were forced to consider new methods of finding and connecting with the right-fit prospects.

The solution

To offset the decline in leads available via test providers, EAB used Gilliflower College’s student search criteria to source 32,000+ additional right-fit prospects from Appily. As an Apply partner, the cost of their Appily Candidates were leveraged at no additional cost.

The results

When compared to test takers sourced in the same enrollment cycle, Appily Candidates outperformed in the application phase with 1.4% of Candidates applying compared to just 0.8% of test takers. In the end, names from both Appily and test providers produced 10 deposits each and contributed to a robust entering class.

*Pseudonym