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How VCU Created a Student Support Model That's Built to Last

At a Glance
  • Large, Public Research University

  • Richmond, VA

Featured EAB Solution

Impact Highlights

+9pp

increase in six-year graduation rate across their 10-year Navigate360 partnership

3.4pp

decrease in the portion of students who earned a DFW since 2015

3yrs

of sustained 85%+ freshman retention, Fall 2022, 2023, and 2024

Background

Virginia Commonwealth University launched their first Navigate360 advising campaigns in Fall 2014 to better identify and support students whose needs were less visible after the first year.

When VCU shifted from faculty-based advising to full-time professional advisors in 2016, Navigate360 became the first shared advising platform across their decentralized campus. As VCUโ€™s needs evolved over the years, so did their use of Navigate360 to address them.

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Strategy

VCU has steadily used Navigate360 to build a more mature, data-informed student success operation. What started with connected student data and personalized advising campaigns grew into early alerts, automated outreach, shared workflows, and clear visibility into intervention effectiveness. Faculty could flag concerns earlier.

Advisors could see which students needed follow-up. Support teams could track whether students connected with support services. Each new layer gave VCU better information for the next oneโ€”making outreach more precise and less dependent on manual effort.


Results

VCUโ€™s decade-long Navigate360 partnership has led to measurable gains across student success. Six-year graduation rates increased 9 percentage points, freshman retention has stayed above 85% for three years, and DFW rates have dropped 10.9 percentage points across five key courses. Advisor turnover fell from 20.46% to 6.48%, and coordinated support now spans 15+ offices across campus.

The progression of VCU’s Navigate360’s Partnership


  • Resource Card:

    Stage One

    Pilot and early impact

  • Resource Card:

    Stage Two

    Campus-wide shared advising platform

  • Resource Card:

    Stage Three

    Earlier support signals

  • Resource Card:

    Stage Four

    Advisor workforce stability

  • Resource Card:

    Stage Five

    Coordinated support across the institution

A Decade of Partnership, Shaped One Win at a Time


Navigate360 Expanded into a Campus-Wide Student Success Operating System

Navigate360’s Role Impact What it Unlocked
2014-2015
Pilot and early impact
VCU used predictive analytics and personalized campaigns in Navigate360 to improve persistence for priority student populations +$346K in tuition revenue by retaining 65 additional students in Spring 2015 Early campaign wins
justified expanding Navigate360 usage across campus
2016
Campus-wide
shared advising
platform
All undergraduate advisors use Navigate360 as a shared
system for student info
, appointments, notes,
referrals, and follow up
One platform replaced siloed, fragmented support tools A shared platform
ensured faculty
concerns went to the
right advisor and ensured a clear system for follow-up
2017-2018
Earlier support
signals
Faculty used early alerts and progress reports in Navigate360 to flag concerns and get students to advisors
before issues escalated
2-5pp decrease in DFW rates in Fall 2017 early alert pilot courses Earlier classroom
signals helped VCU
standardize advisor
follow-up across
colleges
2022
Advisor
workforce
stability
As VCU restructured advisor roles and compensation to reduce turnover, Navigate360 acted as a shared system to
standardize and monitor outreach expectations across units
13.98pp decrease in advisor turnover CY22โ€“CY25 Clear workflows and
follow-up expectations
allowed VCU to
automate reminders,
nudges, and next
steps for students
2023-Today
Coordinated
support across
the institution
VCU expanded Navigate360 beyond advising to connect academic, advising, financial, housing, career, and support data across campus. Teams can build precise outreach lists using a fuller picture of each studentโ€™s needs and automate personalized outreach 350+ unique student
categories
built
from shared data
across 15+
campus offices
Connecting data
across offices means
outreach is now built
on a more complete
picture of each
student than ever
before

VCUโ€™s Proactive Model Improves Student Outcomes


Navigate360 Gives VCU Visibility Throughout the Entire Student Journey

More VCU Students Are Academically Successful

Share of undergraduates earning a DFW in at least one course, AY 2015โ€“16 to 2024โ€“25

  • -3.36pp

    drop in undergraduate DFW rates AY 2015-2025

  • -10.9pp

    drop in DFW rates across five gateway courses
    SP 2022-SP 2025

Students Get Support Before Issues Escalate


Navigate360โ€™s coordinated care network gives VCU advisors and staff in other support offices visibility
into who needs follow-up, who has connected with help, and what happens next. The result is higher
persistence, better grades, and the ability to spot patterns that inform future strategy.

Struggling
students are
noticed earlier

80%

progress report submission rate Fall 2025

They know
where they
stand

66%

of students said Progress Reports helped them understand performance Spring 2026

Theyโ€™re more
likely to
persist

16.6pp

higher persistence for students with a negative alert who met with Support staff Spring 2025 โ€“
Fall 2025

Theyโ€™re
recovering
academically

15pp

higher ABC rate for alerted students who attended advising Fall 2024

Their needs
are proactively
identified

77%

of unregistered students cited finances as an enrollment barrier Fall 2025

The Impact of Campus-Wide Coordinated Care


VCU Is Helping More Students Make It to Graduation on Time

Academic Momentum Translated into Timely Graduation

Four-Year Graduation Rate for First-Time Freshman Cohorts
Fall 2015 โ€“ Fall 2021

four-year graduation rate
for Fall 2021 cohort, their
highest on record


increase in four-year
graduation rate

Fall 2015 – Fall 2021


decrease in the gap
between
first-year
retention and four-year
graduation
Fall 2015 – Fall 2021

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