Graduate and Adult Learner Resource Center
Research and recommendations for growing enrollment in online, adult education, graduate, and professional programs
Growing graduate, online, and adult enrollment in 2025 and beyond requires a robust recruitment strategy and portfolio of right-fit programs, informed by a deep understanding of market trends and student behavior. The resources below provide insights and recommendations on each of these areas to help your team best achieve your enrollment goals.
Competing in a New Market
Shifting student populations, growing competition, and the unknowns of a new administration and policy landscape have created significant headwinds for leaders of graduate, online, and adult education. The resources below include our latest analyses of enrollment trends in these markets and guidance for how to best compete.
3 key findings from our new analysis of graduate and online enrollments
Is Tepid Growth the New Normal in Graduate Enrollment?
How to Exit an OPM Relationship
Prepare your students to meet the demand for generative AI-related jobs
Understanding the Adult Learner Mindset
Adult students’ preferences, priorities, and needs are unique from those of first-time, full-time undergraduate students.
Student Priorities and Preferences in a New Era of Graduate and Adult Education
If the price is right: Here’s what 6,000 students said about paying for graduate education
Stealth shoppers are everywhere. Here’s how to reach them.
Adult learners: who they are and what they want from college
Recruiting Graduate and Adult Students
Your future grad and adult students’ new search behaviors
What We Learned from “Secret Shopping” Your Graduate Programs
3 ways to make your website stand out to graduate prospects
6 common grad and adult lead gen sources, demystified
Designing Graduate and Adult Education Programs
The analysis you’re forgetting when evaluating your new program’s enrollment potential
Prepare your students to meet the demand for generative AI-related jobs
Struggling to price your graduate program? Here are the four factors you need to consider.
Online or in-person? Here’s where graduate business student demand is heading
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More Resources
Student Priorities and Preferences in a New Era of Graduate and Adult Education
How to Build a Financially Sustainable Microcredential Portfolio
