AI for Graduate and Adult Education Enrollment Leaders
Immediate and future implications of the new artificial intelligence
If you’ve engaged with ChatGPT and the other “new AIs” at all, you probably don’t need convincing that we’re in the early days of a major technological revolution. While the new AI is still in its formative stages, it’s not too early to be thinking through your relationship with it; indeed, it presents challenges and opportunities that enrollment leaders should be addressing with urgency.
This report aims to orient you to the complex, fast-moving, and high-stakes landscape of the new artificial intelligence and describes related actions you should take immediately and in the near term, framed according to the four priorities described below.
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AI-enable your staff
The biggest gains to be had from AI in the near term are from improvements in the efficiency of your team’s work. While this will be best pursued as a grassroots effort, with individual staffers figuring out for themselves how to most effectively integrate AI into their day-to-day, enrollment leaders play a critical role in seeding and enabling that effort.
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Nail down your policy on applicants’ use of AI
It’s not just enrollment leaders who are concerned about students using AI to prepare their applications; students themselves are worried about it as well. They don’t want to use AI if it’s considered cheating, but they also don’t want to needlessly disadvantage themselves by not using it. And they are, rightly, looking to you for guidance on what to do.
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Activate AI themes in your recruitment outreach
Students have been quick to conclude that the new AI is going to change everything, including what they should learn in school, how they should learn it, and the skills they’ll need as they embark on or advance in their careers. They’ll want to know that the programs they’re considering understand this and are geared up to serve their needs.
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Prepare to promptly adopt coming innovations
The coming months are certain to see the emergence of game-changing technologies for admissions teams, with areas of greatest potential impact likely including application processing and chatbots. There are specific workflows you should initiate now to make sure you’re ready to seize on these important innovations as soon as they are available.
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