Employee Value Proposition Discussion Guide for Chief Advancement Officers

In today’s competitive fundraising landscape, building and retaining a high-performing advancement team is critical to campaign success and institutional financial sustainability. A clear, tailored employee value proposition (EVP) helps define what makes your higher ed advancement shop a compelling place to work, enabling you to attract the right talent, enhance engagement, and strengthen long-term retention.

This Employee Value Proposition Discussion Guide highlights common pitfalls to avoid and offers practical discussion prompts to help chief advancement officers lead focused talent conversations with stakeholders. Use the tool to refine your advancement EVP, align on differentiators, and begin translating strategy into practice.