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Higher Education AI Resource Center

Everything higher education leaders need to navigate AI, from research, strategy, and expert guidance, all in one place.

The EAB AI Framework:

Practical Guidance for Student-Centered Impact

Artificial intelligence is transforming education, with the potential to unlock better outcomes for students, educators, and institutions alike. For schools and colleges, this moment brings both urgency and opportunity. At its best, AI can make good things better by amplifying the effective practices, expertise, and commitment that institutions already bring to their work. 

At EAB, we believe AI delivers its greatest value when it strengthens human judgment rather than replacing it. By reducing administrative burden and surfacing clearer insight, AI can give educators and leaders more time and freedom to focus on what matters most, building relationships, applying expertise, and advancing student success. The goal is not AI for its own sake, but progress that delivers real value and addresses the problems institutions are actually trying to solve. 

The promise of AI in education depends on how boldly and responsibly it is put into practice. Institutions cannot afford to stand still, but moving quickly without clear guardrails creates real risk. Responsible adoption means pairing action with accountability, using AI in ways that are transparent, grounded in strong data stewardship, and attentive to equity and trust. Schools and colleges need the confidence to move forward, knowing where AI can drive meaningful impact, where limits are necessary, and how to align new capabilities with their mission and values. 

Realizing AI’s promise takes intention, care, and the right guidance. EAB serves as a trusted partner, helping education leaders move from curiosity to confident action. We bring together research, data, technology, and real-world experience to help schools and colleges adopt AI responsibly, effectively, and with lasting impact. 

  • AI should enhance human decision-making, not replace it

    The most powerful uses of AI support educators and leaders with better insight, efficiency, and focus.

  • Impact matters more than novelty

    AI is only valuable when it solves real problems and delivers meaningful outcomes for students and institutions.

  • Responsible use is non-negotiable

    Transparency, data stewardship, equity, and ethical safeguards must be built into every AI application from the start.

  • Guidance is essential in a rapidly changing landscape

    Institutions need trusted partners to make sense of AI’s rapid evolution—turning research and real-world insights into clear, strategic direction.

Marketing and Enrollment

As AI reshapes how students search for and evaluate colleges, institutions must rethink how they compete for enrollments. These resources draw on EAB’s latest research, student surveys, and decades of expertise to translate evolving trends into practical guidance for recruitment strategy, messaging, and funnel performance.
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3 ways to reduce manual enrollment work and boost staff capacity
Infographic

3 ways to reduce manual enrollment work and boost staff capacity

Reduce manual enrollment work with centralized student records, automation, and AI-powered outreach to boost staff capacity and improve…
Navigate360 Enrollment CRM
Is your institution visible in AI search? Here are six questions to ask
Blog

Is your institution visible in AI search? Here are six questions to ask

Assess your university’s visibility in AI search with 6 key questions on GEO strategy, SEO, and how prospective…
Adult Education Blog
How to build an AI-ready digital strategy for student recruitment
Blog

How to build an AI-ready digital strategy for student recruitment

Build an AI-ready higher ed digital strategy with four capabilities that improve student discovery, engagement, search visibility, and…
Enrollment Blog

Graduate Marketing and Enrollment

AI is transforming how prospective graduate, adult, and online learners discover and engage with institutions. Explore research and resources that examine how AI is disrupting the adult learner journey to enrollment and how colleges and universities can use it to strengthen recruitment, engagement, and enrollment outcomes.
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How to build an AI-ready digital strategy for student recruitment
Blog

How to build an AI-ready digital strategy for student recruitment

Build an AI-ready higher ed digital strategy with four capabilities that improve student discovery, engagement, search visibility, and…
Enrollment Blog
2026 Higher Ed Marketing Outlook
Insight Paper

2026 Higher Ed Marketing Outlook

Discover how 120+ higher ed marketing leaders are reallocating budgets, embracing AI, and strengthening owned digital channels to…
Web & Digital Solutions
How to diversify and shield your graduate lead generation efforts in the AI era
Blog

How to diversify and shield your graduate lead generation efforts in the AI era

AI is reshaping student search behavior. Learn three strategies to diversify lead sources, reduce enrollment risk, and build…
Adult Education Blog

Student Success and Retention

AI helps advisors, faculty, and staff support students more proactively. From 24/7 chat assistance to flagging early attrition signals, these resources explore how AI can enhance daily workflows for success teams while improving outcomes across the student journey.
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AI Agents in Student Success
Insight Paper

AI Agents in Student Success

Explore how student success leaders can use AI agents safely and meaningfully to support student success work at…
Navigate360
3 things university chatbots tell us about student behavior
Blog

3 things university chatbots tell us about student behavior

Understand when students seek help, how their questions unfold, and what kind of support they expect with student…
Student Success Blog
Protecting Early Career Outcomes in the AI Workforce
Tool

Protecting Early Career Outcomes in the AI Workforce

Use this playbook to strengthen student career preparation by planning for multiple future workforce scenarios over the next…
Navigate360

Data and Analytics

As AI capabilities expand, data and technology teams are rethinking how institutions manage, access, and activate campus data. The resources explore what agentic AI means for these teams, from preparing infrastructure for AI adoption to enabling staff to query and interpret data in plain language.
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What 10,000 Student Conversations Reveal About the Role of AI Agents in Higher Ed
Insight Paper

What 10,000 Student Conversations Reveal About the Role of AI Agents in Higher Ed

Discover what 10,000 student conversations reveal about AI chat agents and student support in higher education.
Navigate360
Where are you on your journey to becoming an AI-enabled institution?
Infographic

Where are you on your journey to becoming an AI-enabled institution?

Assess your institution’s AI maturity and identify practical steps to advance teaching, research, and administrative efficiency.
Strategic Advisory Services
How Colorado School of Mines Is Building an AI-Ready Data Ecosystem with Edify
Video

How Colorado School of Mines Is Building an AI-Ready Data Ecosystem with Edify

Discover how the Colorado School of Mines unified their campus data and how a strong data foundation is…
Edify

Advancement

AI is rapidly reshaping how advancement teams identify prospects, personalize outreach, and engage donors at scale. These resources offer practical guidance on using AI to strengthen alumni and donor giving, refine campaign strategy, and increase team efficiency while preserving relationships at the heart of philanthropy.
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AI’s Strategic Moment in Advancement
Insight Paper

AI’s Strategic Moment in Advancement

Examine how advancement leaders are using AI today, where they see potential, and what to consider as AI…
Advancement Marketing Services
AI foundation roadmap for advancement leaders
Infographic

AI foundation roadmap for advancement leaders

Chief advancement officers should download this infographic to assess their divisions' maturity across three stages of AI foundation…
Advancement Advisory Services
How to start using ChatGPT in your advancement office
Blog

How to start using ChatGPT in your advancement office

Artificial intelligence (AI) is all the buzz these days. And for good reason. AI tools, such as ChatGPT,…
Advancement Blog

Higher Education AI Strategy

Beyond the classroom, AI is prompting higher ed leaders to rethink how work gets done, how resources are allocated, and how institutions deliver value. These resources help leaders assess risk, prioritize investment, and align emerging technologies with long-term institutional strategy.
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Where are you on your journey to becoming an AI-enabled institution?
Infographic

Where are you on your journey to becoming an AI-enabled institution?

Assess your institution’s AI maturity and identify practical steps to advance teaching, research, and administrative efficiency.
Strategic Advisory Services
Higher ed isn’t ready for AI-scale cyberattacks
Blog

Higher ed isn’t ready for AI-scale cyberattacks

Learn why cyber incidents can no longer be treated as IT issues alone—and how colleges and universities can…
Higher Education Strategy Blog
What we’re learning about AI governance in higher education
Blog

What we’re learning about AI governance in higher education

How universities can move from AI experimentation to enterprise adoption through effective governance, strategy alignment, and institution-wide coordination.
Higher Education Strategy Blog

K-12 AI Resources

AI presents both opportunity and risk for K-12 school districts. These resources equip district leaders to establish guardrails, support educators, and ensure new technologies enhance, not undermine, student learning.
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Where superintendents are creating clarity in 2025
Blog

Where superintendents are creating clarity in 2025

Explore EAB’s Voice of the Superintendent survey—insights on board alignment, AI adoption, and strategies to accelerate student learning.
K-12 District Leadership Blog
The AI Playbook for District Leaders
Research Report

The AI Playbook for District Leaders

The AI Playbook for District Leaders breaks down three priorities every district should focus on to address AI…
District Leadership Forum
Is your district adequately preparing students for a future with AI?
Blog

Is your district adequately preparing students for a future with AI?

Learn how K-12 school districts can prepare students for a future with generative AI and how to navigate…
K-12 District Leadership Blog

EAB’s Featured AI Experts

Grounded in EAB’s research, data, and experience in higher education, our experts bring AI insight across the student lifecycle and institutional strategy.
  • Abhilash Panthagani

    Abhilash Panthagani

    Associate Director, Strategic Research
  • Emily Upton

    Emily Upton

    Vice President, Program Marketing for ALR and General Manager, Agency Services
  • Michael Koppenheffer

    Michael Koppenheffer

    Vice President, Enroll360 Marketing, Analytics and AI Strategy