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Roadmap

Prepare Your Institution to Reach Gen Z Adult Learners

Generation Z is already filling undergraduate classrooms—and increasingly, adult-serving programs as well. In fact, Gen Z will make up 60% of the adult learner population by 2031. But Gen Z brings different expectations and preferences to the table than previous generations. Use the steps in this Roadmap to understand Gen Z adults and prepare your messaging, programs, and services to successfully attract and retain them.

Educate your team on Gen Z adult learner expectations

Deepen your team’s understanding of Gen Z adult learners with EAB’s Redesigning Student Support for the Gen Z Era presentation. Bring this keynote presentation to your leadership team to:

  • Examine what is—and isn’t—different about Gen Z adult learners
  • Reassess effective mental health services for Gen Z
  • Understand the emerging need for robust academic supports, even in graduate programs
  • Explore new approaches to career services for a rapidly changing job market
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Three forces shaping Gen Z adult learners

  • Higher stress and anxiety

    Gen Z reports and experiences higher levels of stress and anxiety than previous generations, increasing the need for accessible, coordinated well-being support.

  • Readiness gaps

    Pandemic-related disruptions have affected Gen Z learners’ academic preparation, as well as skills such as executive functioning, communication, and peer collaboration.

  • A more volatile job market

    Gen Z graduates face a fast-changing employment landscape, as organizations adjust role expectations, reduce entry-level hiring, and invest in AI strategies.

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