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Web & Digital Solutions for Higher Education

Get Found. Get Chosen. Get Results.
EAB's Web & Digital Solutions help institutions build an AI-ready digital ecosystem that attracts, engages, and enrolls more students. We bring together AI search visibility strategies and proprietary tools, full-spectrum web services, immersive digital experiences, and targeted paid media to make you discoverable, distinctive, and competitive at every stage of the modern student journey. As an extension of your team, our experts partner with you to turn these pieces into one connected engine that drives measurable growth.
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Proven Results in an AI-First Landscape

10x

increase in AI search visibility in six months

(small private)

31%

increase in enrollments influenced by organic search (large public)

71%

increase in brand mentions across AI platforms in 2025 (midsized public)

What Makes EAB Web & Digital Solutions Different

  • Built for Higher Ed

    Effective digital strategies start with understanding how students and other key audiences find and engage with institutions. We put our decades of higher ed expertise, student research, and digital best practices to work for you—ensuring you meet your goals.

  • “”

    Built for the Entire Student Journey

    Students no longer discover institutions in one place. We combine AI search, end-to-end web services, and digital experiences into one coordinated strategy that supports every stage, from discovery to enrollment.

  • “”

    Built for Partnership

    The best partnerships strengthen your team—they don’t replace it. We expand your team’s capacity and expertise, while you retain ownership of your strategy, priorities, and brand.

  • “”

    Built for Simplicity

    Managing multiple vendors puts more pressure on marketing and enrollment teams to connect experiences and align priorities. We streamline your digital strategy with a single partnership, wholly accountable to your goals and priorities.

AI Search Optimization (GEO)

Ensure Visibility Wherever Students Search

Meet students where they begin their college search—which is now on AI and traditional search engines. Monitor performance, uncover opportunities, and strengthen your presence across all search platforms with our proprietary GEO dashboard built for higher ed.

 

Content Strategy & Optimization

Turn Student Questions into Enrollment Decisions

Guide students to the answers they need to move forward with confidence through enrollment-critical content strategies. Strengthen visibility, improve user experience, and optimize for students and AI to understand what makes you distinctive.

Website Design & Development

Websites Built for Today’s Students

Students expect intuitive, user-friendly websites that make it easy to find what matters and take the next step. From UX and visual design to full-scale development, build web experiences that anchor your online presence.

Student Engagement and Conversion Tools

Your 24/7 Inquiry Engine

Personalized digital experiences encourage students to take the next step in their enrollment journey. Turn browsing into real connection with EAB’s proprietary AI-powered chat agent, immersive virtual tour, and integrated lead forms.

Digital Partnerships and Paid Media Campaigns

Amplify Visibility Across the Student Journey

Extend your reach with targeted, multi-channel campaigns that amplify institutional brand and engagement. Connect your digital ecosystem to reach prospective students wherever their search begins and drive sustained enrollment growth.

EAB has been a tremendous help and guide to us. The data and knowledge they provide has put us on a fast track to more website visitors and students being enrolled

Web Developer, Communications & Marketing

Delta State University

We are stunned by how much improvement has been made to the site.

Director of Marketing

OU Online

I would invest in a third year of partnership based on the professional development EAB provides alone. Our EAB team goes well beyond the scope of our agreement to invest time in coaching us on the evolving landscape of SEO and we’re extremely grateful for it.

Associate Vice President of Marketing

Lewis & Clark College

EAB gave us the data to show our VP and president where we started, what we changed, and the results to prove it.

Assistant Vice President, University Marketing

Regis University

The campaign developed a clear, nurtured path, creating early awareness with potential clients and using remarketing to turn interest into action. I was very impressed with Hybrid’s creative expertise and approach that ultimately led to great campaign success.

Bridgette Lehrer, Assistant Director Marketing & Outreach

University of California, Berkeley
Dedicated Experts

Our partners work with a dedicated Strategic Leader who learns your institution to guide you to the right answers and resources. Backed by 200+ years of combined digital marketing experience, our team extends yours with 360° web strategy, insights, and expert support to keep you ahead of the curve.

Emily Upton

Emily Upton

Vice President, Program Marketing for ALR and General Manager, Agency Services

Specialties Marketing and Recruiting, Lead Generation and Inquiry Management, Digital Marketing and Communications, Student Experience, Market Research, Channel Strategy, Parent and Community Engagement
JP LaFors

JP LaFors

Senior Strategist and Principal

Specialties Digital Marketing and Communications, Digital Transformation, Enrollment Strategy

Turn Your Digital Presence into a Connected, AI-Ready Ecosystem

Connect with our experts to explore how EAB can help you build an AI-ready digital ecosystem, reach more students, and drive measurable enrollment growth.

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Related Solutions

AI Search Optimization (GEO) Solutions

Purpose-built for higher education, our GEO dashboard tracks visibility across 12+ AI models in one place. We pair insight with expert guidance and optional implementation support so your team can act quickly and improve marketing and enrollment outcomes.

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AI Chat Agent for Higher Education

Backed by EAB expertise and ready to launch in a single day, our AI Chat Agent engages prospects instantly and around the clock, capturing leads and driving enrollment outcomes.

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Virtual Tours

Bring your campus story to life with immersive tours that drive student engagement and inquiries

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