Tool
Navigating Search Visibility in the AI Era
Four Tools to Ensure Your .edu Remains Competitive and Discoverable
AI is reshaping the student search journey. Forty-six percent of Gen Z students are already using AI tools during their college search, often relying on instant, or “zero-click,” answers instead of clicking through results. At the same time, 79% still look to your website as their top source for information, underscoring the essential role your .edu plays in guiding student decisions.
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