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In an increasingly crowded market, COE units must build and cultivate a differentiated identity. Use our infographic to leverage over 75 strategies to increase the effectiveness of your marketing efforts to adult students.
The Higher Education Strategy Forum hosted five virtual working sessions for presidential chiefs of staff and other strategic deputies representing 45 institutions across the United States and Canada. These working sessions gave us unique insight into what’s on the minds of presidents, cabinets, and boards as the COVID-19 crisis has unfolded.
To learn more about how higher education leaders are similarly seizing new strategic opportunities to thrive in a post-pandemic world, I sat down with EAB’s Senior Vice President of Research, Melanie Ho.
Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
With amplified interest in growing partnerships with companies, universities must evaluate their current partnership strategy and seek new ways to diversify and deepen their industry engagements. Read our brief to learn how to develop a market-smart organizational design.
No matter a higher education institution’s objective, inevitably it’s silos that seem to get in the way of strategic thinking and planning. In the brief, you will find five silo threats outlined, as well as representative prompts and questions for executive team reflection and cabinet conversation.