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Event

Agile Campaign Strategy: Part II

This webconference walks through the critical questions that need to be considered to execute a mini-campaign, providing examples from member institutions that have taken this targeted approach.
Event

Scale Reach of Current Partners

This webconference will provide best practices to enable academic leaders and faculty superstars to reach more donors without spending more time on advancement work.
Blog

3 advancement challenges solved by digital marketing

It is no longer a question of whether to adopt digital strategies, but rather how to use them effectively. In this blog, we’ll define digital marketing and explore three ways…
Advancement Blog
Event

Tapping Into Today’s Donors: Winning Donations for Your College and Institution

Join this webinar to learn how deans can significantly increase support for their work by partnering with their advancement teams to attract today’s donor investors.
Event

Developing a Data-Driven University

The session profiles the dashboards, key performance indicators, and business intelligence capabilities that are emerging as the new gold standard for university decision support.
Research Report

Evaluation of Advancement Services Units

This report examines metrics and goals related to advancement services units, with a focus on gift processing, prospect management, research, and marketing/communications.
Research Report

Fundraising for Student Success

This report examines priority areas, campaign strategies, and related to fundraising for student scholarships and programs.
Research Report

Corporate and Industry Engagement Functions

This report examines three models of corporate and industry engagement functions and institutions: an integrated model for corporate relations, a concierge service for corporations, and a decentralized structure that embeds…
Research Report

Planned Giving Advisory Councils

This report examines how smaller public institutions establish planned giving advisory councils. The research provides information on how institutions effectively employ those councils’ guidance and recruit members.
Research Report

Silent Phase Gift Announcement Strategy

This project explores timing and strategic considerations for silent phase gift announcements. The report also examines the relationship between stewardship and communications officers and media used for announcement promotion.
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