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Adult Student Marketing

Events

Special Session for PCO Leaders in Advance of the UPCEA National Meeting

January 18, 2023

With the UPCEA National Conference in DC this year, we hope many of our partners in the Professional and Adult Education Forum can join EAB for a half-day event in our DC offices the day prior to the UPCEA convening. We’ll share new research on the talent crisis in higher education. This session is limited to Vice Presidents, Provosts, Executive Directors, Assistant Vice Presidents, and Chief Online Learning Officers.

Discussing the Transition to DNP Programs for Advanced Practice Nursing

December 7, 2022

Partners offering advanced practice nursing education, particularly for future nurse practitioners, are struggling to transition master’s-level nursing programs to award doctorates in response to educational associations’ declared goals. Attendees should expect a brief overview of current labor market and degree conferral trends with most of the session dedicated to discussion among attendees. This session is best suited for Provosts, Deans, Nursing, Deans/Vice Provosts, Graduate Education, and Deans/Vice Provosts, Professional Education.

Research and Services

Building an Effective Graduate Enrollment Management Plan

October 11, 2022

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management plan.

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Addressing the need for nursing education amidst shortages

July 28, 2022

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

The Rise of Fintech

April 22, 2022

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

How higher ed can adapt to the changing MBA landscape

April 14, 2022

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Quick Reads

Two ways to improve support services for adult learners with learning disabilities

January 30, 2023

When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.

Understanding the basics of bot-generated leads

January 19, 2023

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.

Why growing demand doesn’t guarantee success for cybersecurity programs

January 17, 2023

While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Jennifer Winn

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment

Jennifer Lerner

Senior Director, Professional and Adult Education Forum

Amy Luitjens

Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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