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Adult Student Marketing

Events

Demystifying Alternative Credentials: Opportunities and Threats at the Cutting Edge of Adult and Grad Growth

This roundtable series will help you understand the complicated alternative credential landscape and identify areas of opportunity for your institution.

Strengthening Your Talent Pipeline From Within: Four Career Mobility Strategies to Improve Both Retention and Recruitment

This roundtable event focuses on the financial, organizational, and strategic benefits of investing in internal career advancement. Attendees will learn how their competitors prioritize and develop internal talent, understand the key design features of career mobility strategies, and bring lessons back to their own institution.

Research and Services

Professional and Adult Education Web Presence Audit

EAB’s audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites and appeal to prospective adult students.

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Building an Effective Graduate Enrollment Management Plan

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management plan.

Addressing the need for nursing education amidst shortages

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

The Rise of Fintech

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

Quick Reads

How graduate enrollment leaders are keeping up with changing recruitment expectations 

In our third survey with NAGAP, we asked graduate enrollment leaders about their experiences with recruitment. Here are three trends that our research demonstrated about graduate recruitment tactics.

4 reasons your labor market analysis isn’t capturing employer demand for graduates

Program launch is always risky and is even more so when employer demand data does not indicate a strong and growing labor market. Here are four key reasons why labor market data may not be capturing a strong need for program graduates.

4 tactics to reach, recruit, and enroll “stealth shoppers”

Ten years ago, we interviewed dozens of partner institutions, who said 20% of their prospective graduate and adult students were stealth shoppers on average. This year, our partners estimated that more like 80% of their prospects are stealth, on average.

Experts

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment
Senior Director, Professional and Adult Education Forum
Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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