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Adult Student Marketing

Events

2022 PAE Executive Roundtable

June 10, 2022

In this roundtable event, we will take a look back at where the PCO unit has been over the past 10 years, consider where we stand today, and explore what the future may hold. These sessions are best suited for Vice Presidents of Professional Adult / Continuing Online Education and executive-level contacts in Marketing.

Jump-Starting Market-Responsive Program Development: How to Use EAB’s Market Insights Service to Support Growth

May 23, 2022

Join our experts to learn more about our different project types and how our most successful partners work with our team. We’ll also preview some of the new developments in the Market Insights pipeline. This session is best suited for Executives of Professional/ Continuing/ Online/Adult Education who are interested in growing their enrollments but have not yet explored EAB’s Market Insights offerings or related resources to achieve that growth.

Research and Services

Addressing the need for nursing education amidst shortages

July 28, 2022

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

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The Rise of Fintech

April 22, 2022

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

How higher ed can adapt to the changing MBA landscape

April 14, 2022

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Professional and Adult Education Resource Hub

April 1, 2022

EAB provides in-depth research and services for professional and adult education leaders to meet their most pressing challenges. We’ve surfaced best practices to help support your organizational strategy, market innovation, program design, and recruitment.

Quick Reads

Considering launching a data analytics program? Here’s what you need to know

October 3, 2022

Demand for data analytics professionals has skyrocketed in recent years and should only continue to grow. Job postings for data analytics professionals across all degree levels have more than doubled from July 2019 to June 2022.

Interest in online law programs is growing—here’s how 2 law schools are entering the online market

September 29, 2022

As you are considering the future of legal education and potentially, the role of online law programs in your portfolio, here are a few strategies two of our (anonymized) partner law schools are implementing to reach their online program goals.

Do your academic programs meet military students’ needs and preferences?

September 23, 2022

Like other adult learner populations, our research shows that military students are more likely to prioritize shorter completion times and alignment to their post-service career when choosing a program.

Roadmaps

Create High Impact International Partnerships

June 3, 2021

Identify High-Potential Employer Partners and Plan Your Pitch

December 17, 2019

Create the Infrastructure to Support Employer Partnerships

December 17, 2019

Design Credentials to Meet Adult Student Needs

December 2, 2019

Strategically Staff Your Adult and Professional Education Unit

September 17, 2019

Develop Outcomes-Focused Recruitment Messages for Adult Learners

September 17, 2019

Experts

Jennifer Winn

Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment

Jennifer Lerner

Senior Director, Professional and Adult Education Forum

Amy Luitjens

Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

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Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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