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Adult Student Marketing

Events

New Partner Intensive

Join your peers and EAB experts at our New Partner Intensive, which brings together enrollment leaders who have recently become partners of EAB’s Adult Learner Recruitment initiative.

Navigating a Changing Landscape: An Invite-Only Series for Professional and Adult Education Leaders

The last few years have seen a surge of industry interest in faster + cheaper education providers and pathways. Stackable credentials, micro-masters, and MOOCs 2.0—among a plethora of alternative offerings—are evolving quickly, engaging a growing share of learners, and raising concerns that traditional institutions and credentials are being disrupted, potentially replaced altogether.

Research and Services

Understanding Your Future Adult Learner

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

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The Industry Future Series: Exploring the Next Era of Professional Programming

EAB’s Industry Futures is a series of studies conducted across the last decade that investigates the future of particular industries ripe for disruption and change. The goal of these studies is to unpack the changing talent needs and help institutions equip their students with the skills necessary to thrive in the industry of their choice, not only now but in the future as well.

Employer Demand Profiles

These profiles provide a snapshot of the employer demand in each state to inform portfolio and program brainstorming discussions.

Credential Market Briefing and Innovation Workshop

Join our EAB-facilitated experience to educate your team on the certificates market and inform programming decisions.

Quick Reads

Your future graduate students will be increasingly hard to find. Here’s why.

We surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

The Art and Science of Generating Your College’s Audience of Right-Fit Adult Prospects

In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when searching for right-fit prospects. Explore our infographic to learn how different audience generation sources can affect enrollment goals and outcomes.

Should your new program be a standalone degree, concentration, or certificate? Here are 4 factors to consider.

Here are four factors to consider as you weigh whether to offer a full degree program or as a concentration or certificate within a degree program.

Experts

Dean, Graduate and Adult Learner Recruitment
Vice President, Partner Success and Marketing, Adult Learner Recruitment
Director

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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