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Adult Student Marketing


Special Session for PCO Leaders in Advance of the UPCEA National Meeting

With the UPCEA National Conference in DC this year, we hope many of our partners in the Professional and Adult Education Forum can join EAB for a half-day event in our DC offices the day prior to the UPCEA convening. We’ll share new research on the talent crisis in higher education. This session is limited to Vice Presidents, Provosts, Executive Directors, Assistant Vice Presidents, and Chief Online Learning Officers.

Discussing the Transition to DNP Programs for Advanced Practice Nursing

Partners offering advanced practice nursing education, particularly for future nurse practitioners, are struggling to transition master’s-level nursing programs to award doctorates in response to educational associations’ declared goals. Attendees should expect a brief overview of current labor market and degree conferral trends with most of the session dedicated to discussion among attendees. This session is best suited for Provosts, Deans, Nursing, Deans/Vice Provosts, Graduate Education, and Deans/Vice Provosts, Professional Education.

Research and Services

Building an Effective Graduate Enrollment Management Plan

This study explores the need for a graduate enrollment management plan, as well as the framework and the elements of an effective graduate enrollment management plan.


Addressing the need for nursing education amidst shortages

Academic leaders recognize the need for nursing education but encounter three challenges. EAB dug into labor market data, reviewed the literature, and talked with successful programs to identify how schools can launch and expand nursing programs.

The Rise of Fintech

Financial technology, or fintech, is disrupting and democratizing the financial industry. This study explores fintech roles, skills, and opportunities for higher education institutions to align programs to fintech market demand.

How higher ed can adapt to the changing MBA landscape

We’ve taken a critical look at the MBA programs succeeding in today’s difficult market to identify the most important program design decisions. From your admission requirements to program curriculum, learn how you can optimize your MBA’s alignment to students’ needs as well as position the program to compete against both other MBAs and emerging alternatives.

Quick Reads

Two ways to improve support services for adult learners with learning disabilities

When building out support services for adult learners, one population to prioritize is students with learning disabilities, such as ADHD. This blog will outline steps your university can take to best support this population.

Understanding the basics of bot-generated leads

It’s no secret that lead generation for graduate and adult programs can be challenging. Common points of frustration for enrollment leaders include high cost per lead and lower-than-desired conversion rates.

Why growing demand doesn’t guarantee success for cybersecurity programs

While many university leaders express interest in launching cybersecurity master’s degrees, increasing competition and market concentration threaten all new programs’ ability to capture student attention.


Senior Vice President, Marketing & Enrollment Solutions and General Manager, Adult Learner Recruitment
Senior Director, Professional and Adult Education Forum
Consultant and Principal

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Our Products

Professional and Adult Education Forum

Providing continuing and online education professionals with employer-focused market research, strategic marketing and recruiting guidance, and implementation resources to help them reach their goals.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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