Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper
The Counselor Perspective
High school counselors have a front-row seat to college-search journeys across the country, allowing them to observe the…
Enroll360
Insight Paper
The Great Opt-Out
This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
Enroll360
Insight Paper
Understanding the High School Counselor Perspective
This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360
Insight Paper
The Student Readiness Crisis: A Mandate for Change in Education and the Workforce
To confront the readiness challenge, K-12 schools and higher education institutions need to think and act differently, and…
EAB
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Insight Paper
2024 Parent Survey: Understanding Top Parent Concerns in College Search
Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360
Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Tool
Evaluating Transfer Portal Impact at Your Institution
The Transfer Portal Impact Toolkit will help you create a Transfer Impact Report to enhance visibility into transfer…
Transfer Portal
Research Report
Address Non-Consumption by Hiring High School Counselors
This report outlines how hiring high school counselors as summer enrollment advisors can help your institution address non-consumption.
Strategic Advisory Services
Explore all our blogs
More Blog Posts
Blog
What Enrollment Leaders Are Saying about the Great Opt-Out
The percentage of high school graduates attending four-year colleges and universities has seen a historic decline in recent…
Enrollment Blog
Blog
How one university supports online students’ engagement and belonging
With the rapid rise of online education, universities are tasked with meeting the needs of a growing number…
Adult Education Blog
Blog
4 strategies to engage graduate and adult leads with social proof marketing
With more prospective students engaging in stealth shopping—evaluating their options quietly without direct outreach—institutions must act swiftly to…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
Is Tepid Growth the New Normal in Graduate Enrollment?
Experts unpack the latest trends in graduate enrollment and the types of institutions positioned to benefit the most…
Podcast
Can Hyper-Personalization Work in University Recruiting?
Experts review the risks and opportunities available to colleges that use the latest technology to send surprisingly customized…
Podcast
How to Turn Your Website into an Enrollment Engine
Experts share tips and strategies to optimize your university website as a recruitment tool.
Videos
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Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Video
Enroll360 On-Demand Webinar Library
Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Video
Building Trust with Latinx Students
Hear from college access and high school counselors on how schools need to evolve to successfully serve and…
Enroll360
Infographics
All Infographics
Infographic
Mapping the Enrollment Landscape
Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces.
Enroll360
Infographic
Who's on Match?
Download our newest infographic to learn more about the students you can connect with through Match and how…
Appily Match
Infographic
6 Insights to Help You Recruit 'Gen P'
Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from…
Enroll360