Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Insight Paper
Recruiting the Anxious Generation
This insight paper highlights the defining characteristics of this generation as they relate to college search and decision-making.…
Enroll360
Insight Paper
Brand Management for Enrollment Leaders
This insight paper discusses the fundamentals of branding and brand management for institutions. A strong reputation in the…
Enroll360
Insight Paper
Hyper-Personalized Enrollment Marketing: What it Looks Like, and How to Get There
This insight paper offers a new, data-driven framework to help enrollment leaders move beyond merge fields and segmented…
Enroll360
Insight Paper
Enrollment-Optimized College Website 2.0:
This refreshed guide will help you evaluate the most enrollment-critical elements of your .edu website—from content and SEO…
Digital Agency
Explore all our blogs
More Blog Posts
Blog
Why brand management is your best bet for fighting higher ed’s image problem
Colleges and universities looking to win over prospective students have never faced a tougher environment, with strident critiques…
Enrollment Blog
Blog
What it takes to win in grad and adult enrollment today
We asked four of EAB’s adult learner recruitment experts to share guidance on the biggest shifts affecting the…
Adult Education Blog
Blog
Your digital marketing strategy is probably outdated—here’s how to fix it
If you’re still relying on outdated playbooks to identify high-intent graduate and adult learners, now’s the time to…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
Under Pressure: Grad Enrollment Pros Sound Off
Experts share findings from the latest EAB-NAGAP survey of graduate enrollment professionals.
Podcast
Decision Day: Top Factors That Sway College Applicants
Experts analyze new data on the top factors—such as cost and campus safety—that determine where prospective college students…
Podcast
How to Enroll More International Students
Experts share tips to help US colleges attract and enroll more international students.
Videos
All Videos
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Video
Enroll360 On-Demand Webinar Library
Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Infographics
All Infographics
Infographic
The school personas shaping students’ college choices
This research introduces a new, student-centered taxonomy of four-year colleges and universities, based on a statistical analysis correlating…
Enroll360
Infographic
The great opt-out: 19 students, 19 ways colleges can reconnect
This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted…
Enroll360
Infographic
Mapping the enrollment landscape
Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces.
Enroll360
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