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Marketing and Recruitment

Events

Enrollment Services Virtual Partner Summits

The goal of our roundtables is to bring our partners together to discuss current issues and share tactics and strategies to prepare for the future. We are privileged to serve you and your team and are now turning our attention towards the future so that you may succeed in the new normal.

The Future of Undergrad Enrollment for Flagship and Selective Institutions

In this series of roundtables, cabinet leaders will learn about the most influential forces shaping the future of the enrollment landscape and how to craft a strategy to set their institution up for success.

Research and Services

Understanding Your Future Adult Learner

To help our partners recruit and serve their future adult learners, EAB surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

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Virtual Admissions Event Resource Portal

Enrollment teams have pivoted many traditional in-person admissions activities online in response to the coronavirus pandemic—but virtual activities can be hard to get right. Explore our resource center for tools to help you make the most out of your virtual activities.

Effective prospect communication during the pandemic

With students receiving multiple messages about the potential impacts of the pandemic, it’s more important than ever for college communications to be timely and sensitive. Explore our resource center for guidance on how to communicate with students in a way that maximizes information and transparency, minimizes confusion and frustration, and builds affinity with your institution.

Campus Partner Primer

It is imperative for a successful campus visit program to have support from institutional functions beyond enrollment management. EAB research identified four key campus partners to proactively and regularly engage in enrollment efforts: Facilities, faculty, IT, and campus staff.

Quick Reads

Your future graduate students will be increasingly hard to find. Here’s why.

We surveyed more than 2,000 current and prospective adult, graduate, online, and professional students about the impact of the COVID-19 pandemic and their enrollment plans.

The Art and Science of Generating Your College’s Audience of Right-Fit Adult Prospects

In today’s tightening graduate and adult learner markets, enrollment leaders can’t afford to leave any stone unturned when searching for right-fit prospects. Explore our infographic to learn how different audience generation sources can affect enrollment goals and outcomes.

The Future of Digital Ecosystems for Higher Ed

This EAB white paper takes stock of how universities and colleges around the United States responded to the surge in website traffic and the higher expectations caused by the pandemic.

Experts

Vice President of Consulting Services and Dean of Enrollment Management
Director, Research
Senior Director, Strategic Research

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Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.

Marketing and Enrollment Solutions

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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