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Improve Recruitment of Underrepresented Students
As the population of high school graduates becomes more diverse, and the overall number of college-age students declines, universities must do a better job recruiting populations that have historically been underrepresented in post-secondary education (first-generation, low-income, underrepresented minority, and rural students). Read the Roadmap for stepwise guidance on how to better recruit underrepresented students.
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What we learned helping 100 universities recruit adult learners
See four important lessons learned from helping 100+ schools recruit students to their graduate, online, and undergraduate degree completion programs.
Recruiting the Digital Native
To help our partner colleges and universities better understand this complicated landscape, EAB Enrollment Services recently surveyed over 9,000 high school students about their communication preferences and behaviors. As the white paper explains, their responses reveal clear trends and opportunities for improving student engagement.
How to Set a "Think-Bold" Recruitment Strategy
Delivering consistent enrollment success in today's increasingly competitive marketplace requires a strategy that enhances productivity as well as efficiency. Our latest whitepaper explains how to boldly align recruitment-marketing investments with your enrollment goals to transform enrollment outcomes.
6 Current Challenges in Recruiting and Supporting Rural Students
Use this briefing to understand the context of rural student recruitment, identify challenges in rural student support, and start conversations on campus about rural efforts.
The State of the Enrollment Office: 2019
See important trends from a nationwide survey of enrollment eaders including operations, staffing, organizational structures, and budget allocation.
Integrated Prospect Communication Plan Toolkit
This toolkit helps enrollment managers create and deliver a positive enrollment experience by coordinating communications across their institution.
Experts
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Events
MoreModern Enrollment Marketing in the Age of Generation Z
About the Webconference This webinar explores what makes the digitally native Generation Z student tick and how their expectations are shaping the way they consider, apply, and choose a college. Generation Z students, for example, are masters at filtering information, and will spend, on average, less than 8 seconds assessing whether something is worth their […]
Frontiers in Yield Management
About the Webconference From movie watching habits to personal transportation, machine learning has started to impact everything we do. Even enrollment management teams have taken note and are implementing this technology in their day-to-day recruitment and engagement strategies. Watch the recording of EAB Expert Ian Watt and guest presenter Robert Alexander, Vice President for Enrollment & Communications at […]
Our Products
Enrollment Management Forum
- 93% partner renewal rate
- 96% of partners agree our enrollment research improves the quality of their strategic decisions
EAB Enrollment Services
- 2x higher student response rate for EAB Enrollment Services clients than the industry average
- 8.3% average increase in annual net tuition revenue for first-year clients
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average
