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Research and Services

Professional and Adult Education Web Presence Audit

EAB’s audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites and appeal to prospective adult students.

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Gen Z’s Evolving Enrollment Journey

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

Enrollment strategy for a test-optional era

This white paper examines the main challenges associated with test-optional admissions and offers guidance to enrollment leaders on how to address those challenges.

Increasing geographic diversity in the face of the pandemic

Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.

Quick Reads

College Search Trends Across Space and Time

This insight paper delves into college search trends in the application process among first-time undergraduates at four-year institutions.

Mapping the Enrollment Landscape

This insight paper was created to help enrollment leaders reorient to a higher education marketplace that is being transformed by a historic convergence of disruptive forces, including the pandemic, a persistent labor crisis, a troubled political climate, change in the psychological profile of college goers, and, relatedly, increasingly widespread doubt regarding the value of postsecondary education.

Findings from EAB’s Survey of High School Counselors

This white paper summarizes findings from EAB’s 2021 survey of high school counselors.

Experts

Vice President of Consulting Services and Dean of Enrollment Management
Director, Research
Senior Director, Strategic Research

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Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

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