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As the population of high school graduates becomes more diverse, and the overall number of college-age students declines, universities must do a better job recruiting populations that have historically been underrepresented in post-secondary education (first-generation, low-income, underrepresented minority, and rural students).
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See four important lessons learned from helping 100+ schools recruit students to their graduate, online, and undergraduate degree completion programs.
To help our partner colleges and universities better understand this complicated landscape, EAB Enrollment Services recently surveyed over 9,000 high school students about their communication preferences and behaviors. As the white paper explains, their responses reveal clear trends and opportunities for improving student engagement.
Delivering consistent enrollment success in today's increasingly competitive marketplace requires a strategy that enhances productivity as well as efficiency. Our latest whitepaper explains how to boldly align recruitment-marketing investments with your enrollment goals to transform enrollment outcomes.
Use this briefing to understand the context of rural student recruitment, identify challenges in rural student support, and start conversations on campus about rural efforts.
A common feature of high-performing enrollment teams is the close attention they pay to the practice of their peers. Are they spending more than other schools to land their freshman class? Should they have a more direct line to their institution’s president? How do their counselors’ visit numbers compare? Questions such as these can have […]
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About the Webconference This webinar explores what makes the digitally native Generation Z student tick and how their expectations are shaping the way they consider, apply, and choose a college. Generation Z students, for example, are masters at filtering information, and will spend, on average, less than 8 seconds assessing whether something is worth their […]
About the Webconference From movie watching habits to personal transportation, machine learning has started to impact everything we do. Even enrollment management teams have taken note and are implementing this technology in their day-to-day recruitment and engagement strategies. Watch the recording of EAB Expert Ian Watt and guest presenter Robert Alexander, Vice President for Enrollment & Communications at […]
Enrollment Management Forum
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EAB Enrollment Services
- 2x higher student response rate for EAB Enrollment Services clients than the industry average
- 8.3% average increase in annual net tuition revenue for first-year clients
Adult Learner Recruitment
- 33% total enrollment growth for a public university in the West
- 3x number of leads generated with EAB intent marketing on average