Topic Page

Marketing and Recruitment

Events

Sorry, we couldn't find any posts. Please try a different search.

Research and Services

Professional and Adult Education Web Presence Audit

April 4, 2023

EAB’s audit will help higher ed institutions identify opportunities to improve their professional, continuing, and online education websites and appeal to prospective adult students.

Illustration-generic-campus-diversity__550x550

Gen Z’s Evolving Enrollment Journey

May 31, 2022

This report explores five lessons on Gen Z’s evolving journey based EAB’s latest student survey and behavioral data.

Enrollment strategy for a test-optional era

February 15, 2022

This white paper examines the main challenges associated with test-optional admissions and offers guidance to enrollment leaders on how to address those challenges.

Increasing geographic diversity in the face of the pandemic

December 21, 2021

Prior to the pandemic, this public university, despite maintaining strong brand recognition in regions close to
home, was struggling to connect with students outside of their home state in the Appalachian region. This challenge was amplified by COVID-19 when travel restrictions prohibited traditional recruitment tactics, like school visits and
college fairs.

Quick Reads

College Search Trends Across Space and Time

September 28, 2023

This insight paper delves into college search trends in the application process among first-time undergraduates at four-year institutions.

Mapping the Enrollment Landscape

May 9, 2023

This insight paper was created to help enrollment leaders reorient to a higher education marketplace that is being transformed by a historic convergence of disruptive forces, including the pandemic, a persistent labor crisis, a troubled political climate, change in the psychological profile of college goers, and, relatedly, increasingly widespread doubt regarding the value of postsecondary education.

Findings from EAB’s Survey of High School Counselors

December 5, 2022

This white paper summarizes findings from EAB’s 2021 survey of high school counselors.

Roadmaps

Develop Student-Centered Well-Being Support

December 16, 2019

Get the Most from Allocating and Communicating Financial Aid

December 13, 2019

Improve the Campus Visit Experience

December 13, 2019

Facilitate Student-Centered Course Redesign

December 9, 2019

Scale Experiential Learning and Career Development

December 9, 2019

Minimize Financial Attrition

December 3, 2019

Supporting First-Generation College Students

December 3, 2019

Improve Communications from Deposit to Matriculation

December 2, 2019

Increase Faculty Diversity and Inclusivity on Campus

December 2, 2019

Develop a Student-Centered Academic Advising Model

November 26, 2019

Experts

Madeleine Rhyneer

Vice President of Consulting Services and Dean of Enrollment Management

Alex Bloom

Director, Research

Molly O’Connor

Senior Director, Strategic Research

Subscribe to the Enrollment Blog

Get the latest enrollment marketing and recruitment insights you need to build the class you want.

Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.

LEARN MORE

Marketing and Enrollment Solutions

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.

LEARN MORE

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.

LEARN MORE