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Marketing and Recruitment

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As the population of high school graduates becomes more diverse, and the overall number of college-age students declines, universities must do a better job recruiting populations that have historically been underrepresented in post-secondary education (first-generation, low-income, underrepresented minority, and rural students).

To help our partner colleges and universities better understand this complicated landscape, EAB Enrollment Services recently surveyed over 9,000 high school students about their communication preferences and behaviors. As the white paper explains, their responses reveal clear trends and opportunities for improving student engagement.

Delivering consistent enrollment success in today's increasingly competitive marketplace requires a strategy that enhances productivity as well as efficiency. Our latest whitepaper explains how to boldly align recruitment-marketing investments with your enrollment goals to transform enrollment outcomes.

A common feature of high-performing enrollment teams is the close attention they pay to the practice of their peers. Are they spending more than other schools to land their freshman class? Should they have a more direct line to their institution’s president? How do their counselors’ visit numbers compare? Questions such as these can have […]

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About the Webconference From movie watching habits to personal transportation, machine learning has started to impact everything we do. Even enrollment management teams have taken note and are implementing this technology in their day-to-day recruitment and engagement strategies. Watch the recording of EAB Expert Ian Watt and guest presenter Robert Alexander, Vice President for Enrollment & Communications at […]

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Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.
  • 93% partner renewal rate
  • 96% of partners agree our enrollment research improves the quality of their strategic decisions
“Every time I read something from EAB, I learn something… I’ve worked with EAB at two institutions now, and I always think that your work is very cutting-edge.” – Enrollment leader, St Joseph’s University

EAB Enrollment Services

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.
  • 2x higher student response rate for EAB Enrollment Services clients than the industry average
  • 8.3% average increase in annual net tuition revenue for first-year clients
See how a private Catholic university increased net tuition revenue by 18% in one year with EAB Enrollment Services

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.
  • 33% total enrollment growth for a public university in the West
  • 3x number of leads generated with EAB intent marketing on average
Learn how a university in the West partnered with EAB Adult Learner Recruitment to reverse graduate enrollment declines