Image for College and University Marketing and Recruitment article

Marketing and Recruitment

If your institution is facing uncertain or declining enrollments, or is simply looking to enhance existing recruitment efforts, we can help. We offer real-time visibility into market dynamics and proven strategies for shaping your incoming class and optimizing total enrollment levels.

Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.
  • 93% member renewal rate
  • 96% of members agree our enrollment research improves the quality of their strategic decisions
“Every time I read something from EAB, I learn something… I’ve worked with EAB at two institutions now, and I always think that your work is very cutting-edge.” – Enrollment leader, St Joseph’s University

EAB Enrollment Services

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.
  • 2x higher student response rate for EAB Enrollment Services clients than the industry average
  • 8.3% average increase in annual net tuition revenue for first-year clients
See how a private Catholic university increased net tuition revenue by 18% in one year with EAB Enrollment Services

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.
  • 33% total enrollment growth for a public university in the West
  • 3x number of leads generated with EAB intent marketing on average
Learn how a university in the West partnered with EAB Adult Learner Recruitment to reverse graduate enrollment declines

Research & Insights

More

Snapchat and Instagram are undeniably favorite communication channels among Generation Z. According to our 2019 survey of student communication preferences, Instagram’s daily usage has increased 10% to a total of just over 80%, while Snapchat stayed constant with about 76% of students reporting daily usage since 2017. In that same timeframe, Facebook and Facebook Messenger,…

Subscribe to the Enrollment Blog

We’ll send you the insight and research you need to build the class you want.
Sign Up

Recently, I heard a director of admissions for a full time MBA program share that it takes their inquiries anywhere from three days to two years to start an application. This struck me and validated my belief that every student journey is unique, which we know makes marketing to and recruiting adult learners extremely challenging.…

As a result of demographic shifts, more and more universities are looking to new markets to recruit their next class. While this can be a promising strategy for some universities, it’s important to develop a thoughtful approach to each of your different markets. You shouldn’t expect the same behavior from prospective students in your tertiary…

Chances are you’re already using digital channels to recruit students. But are you doing it right? And is it worth the effort and expense? How do you know? The research and testing discipline at the heart of our approach to recruitment marketing has given us a uniquely detailed understanding of what works in digital—and what…

While we hope that most colleges exceeded their “Deposit Day” goals, the trend across the last several years has fewer than 40% of college admissions directors hitting their targets on May 1. In a landscape this difficult, even the best college enrollment teams can miss goals, raising the question of how the highest performing enrollment…

Delivering consistent enrollment success in today’s increasingly competitive marketplace requires a strategy that enhances productivity as well as efficiency. Our latest whitepaper explains how to boldly align recruitment-marketing investments with your enrollment goals to transform enrollment outcomes. Topics covered include: Transparent, disciplined investment methodologies that deliver desired enrollment results while anticipating stakeholder concernsTargeting strategies that…

It’s harder than ever to get the attention of college-bound students, leaving enrollment leaders to increasingly look for back channels through which to engage them. One of the most effective, and often untapped channels, is parents. It’s no secret that parents play a critical role in a student’s college decision. In our survey of students’…

Events

More

When President Obama announced that FAFSA availability would shift from January 1 to October 1, starting with the 2016-17 admissions cycle, enrollment managers had to decide quickly–and with little information –whether to move up financial aid packaging. Now that the industry has settled into the era of Early FAFSA, EMs are considering whether they made…

Whether your institution is a small, expensive private college that began working with aid optimization consultants decades ago, or a large, low-cost regional public university that only recently felt a need for more strategic use of aid, institutional aid allocation is an essential part of the institution’s recruitment strategy. This webconference will explain the fundamentals…