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Marketing and Recruitment

If your institution is facing uncertain or declining enrollments, or is simply looking to enhance existing recruitment efforts, we can help. We offer real-time visibility into market dynamics and proven strategies for shaping your incoming class and optimizing total enrollment levels.

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Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.
  • 93% partner renewal rate
  • 96% of partners agree our enrollment research improves the quality of their strategic decisions
“Every time I read something from EAB, I learn something… I’ve worked with EAB at two institutions now, and I always think that your work is very cutting-edge.” – Enrollment leader, St Joseph’s University

EAB Enrollment Services

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.
  • 2x higher student response rate for EAB Enrollment Services clients than the industry average
  • 8.3% average increase in annual net tuition revenue for first-year clients
See how a private Catholic university increased net tuition revenue by 18% in one year with EAB Enrollment Services

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.
  • 33% total enrollment growth for a public university in the West
  • 3x number of leads generated with EAB intent marketing on average
Learn how a university in the West partnered with EAB Adult Learner Recruitment to reverse graduate enrollment declines

Research & Insights

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In this resource center, you will find insights on the adult degree completer mindset, strategies to recruit this audience, and research into the size of the adult degree completer market in the wake of economic downturn.

Between reduced name availability and limited in-person events, attracting students and converting their interest has become increasingly difficult. Watch EAB’s video to learn why it’s so important to optimize your college website for enrollment and discover what next steps are needed to drive rapid and meaningful performance improvements.

Enrollment teams have pivoted many traditional in-person admissions activities online in response to the coronavirus pandemic—but virtual activities can be hard to get right. Explore our resource center for tools to help you make the most out of your virtual activities.

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