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Marketing and Recruitment

If your institution is facing uncertain or declining enrollments, or is simply looking to enhance existing recruitment efforts, we can help. We offer real-time visibility into market dynamics and proven strategies for shaping your incoming class and optimizing total enrollment levels.

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Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.
  • 93% partner renewal rate
  • 96% of partners agree our enrollment research improves the quality of their strategic decisions
“Every time I read something from EAB, I learn something… I’ve worked with EAB at two institutions now, and I always think that your work is very cutting-edge.” – Enrollment leader, St Joseph’s University

EAB Enrollment Services

Shape the size, geographic diversity, academic quality, and demographic mix of your inquiry pool, and sustain the conversation with search responders to encourage next steps.
  • 2x higher student response rate for EAB Enrollment Services clients than the industry average
  • 8.3% average increase in annual net tuition revenue for first-year clients
See how a private Catholic university increased net tuition revenue by 18% in one year with EAB Enrollment Services

Adult Learner Recruitment

Helping graduate and online programs achieve their enrollment goals with market and program planning services, consumer analytics, and data-driven marketing.
  • 33% total enrollment growth for a public university in the West
  • 3x number of leads generated with EAB intent marketing on average
Learn how a university in the West partnered with EAB Adult Learner Recruitment to reverse graduate enrollment declines

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Across July, EAB hosted three virtual working sessions with 54 admissions leaders representing over 50 institutions across the United States and Canada. During this time, we also surveyed over 230 enrollment leaders on their plans for fall admissions given the pandemic. The survey and working sessions delved into how admissions teams are recruiting and engaging with prospective students for fall 2021 and beyond.

Many students are facing tough decisions about their academic futures due to the societal and economic impacts of the COVID-19 pandemic. This video shares eight tactics to help higher ed enrollment teams mitigate summer melt and improve enrollment outcomes for both new and returning students.

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About the Webconference Houston Baptist University (HBU) recognized the significant potential for growth in the adult market and made a series of changes not only to their program offerings and infrastructure, but to their graduate student recruitment strategy as well. As a result, HBU tripled their graduate student enrollment over 8 years. This webinar covers […]

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