Image for College and University Transfer Students article

Transfer Students

Institutions are increasingly relying on transfer students to augment enrollment and increase tuition revenue. EAB can help you more effectively recruit these students and ensure their success.

Our Products

Enrollment Management Forum

Empowering enrollment teams with research and expert guidance on future enrollment strategies, student retention and success, diversity, financial aid, transfer students and more.
  • 93% partner renewal rate
  • 96% of partners agree our enrollment research improves the quality of their strategic decisions
“Every time I read something from EAB, I learn something… I’ve worked with EAB at two institutions now, and I always think that your work is very cutting-edge.” – Enrollment leader, St Joseph’s University

Transfer Portal

Bolster transfer enrollment outcomes by targeting a best-fit transfer population and cultivating a seamless application process across channels.
  • 30% increase in application completion percentage among Transfer Portal users
  • 24% higher yield among Transfer Portal users
Learn how Wichita State achieved a 2.5x lift in transfer student applications with EAB Transfer Portal

Research & Insights


In an environment of increasing competition for first-time, full-time students, growing pressure on tuition revenue, and stagnant state support, colleges and universities of all types are looking to transfer students to help fulfill enrollment goals. Transfer students can increase diversity and bring in additional revenue, fill upper-division course capacity, and satisfy state goals and regulations.…

Subscribe to the Enrollment Blog

We’ll send you the insight and research you need to build the class you want.
Sign Up

A few months ago, I was cleaning out a storage room at home and there it was: A round and shiny red plastic button with the word “easy” clearly visible in white letters. You guessed it, it was my old Staples® Easy Button™. Running across it reminded me of the times my colleagues at Franklin…

I heard a familiar chorus of concern at the recent National Institute for the Study of Transfer Students (NISTS) conference: “I am not going back to my campus without a solution to our transfer problems.” I understood this refrain. Our research at EAB has found just 25% of public and 33% of private four-year institutions…

While nearly six million community college students intend to transfer, only a quarter follow through, meaning that four-year institutions are missing out on four million potential transfer students that fall out of the transfer pipeline. Our study, Paving the Path to Transfer, details eight practices for increasing transfer enrollment by reducing barriers to students. Transfer…

For many years, Wichita State University (WSU) has been a top destination for transfer students in Kansas. Forty-eight percent of WSU’s most recent entering class was comprised of transfer students and 88% of all degree-earners had some transfer credit. But despite longstanding success with transfer students, WSU is facing many of the same challenges as…

Across the past year, as I have crisscrossed the country advising institutions on their transfer student strategies, I often find myself sitting longer than I would like in airports. During a recent delay at JFK, I passed the time people-watching. As there often are in airports, there were lots of frustrated passengers and staff to…

The national drumbeat for colleges and universities to do more for transfer students grew louder over the past few weeks. The Government Accountability Office reported that students lose nearly half of their college credits when transferring from one school to another. And, concurrently, the Inside Higher Ed | Gallup 2017 Survey of College and University…



In an environment of increasing competition for first-time full-time students, institutions are turning to community college transfer students in order to diversity undergraduate enrollments and stabilize tuition revenues. Unfortunately, conventional transfer recruitment, application, and admission processes fail to address community college students’ leading concerns as they consider the four-year option. As a result, four-year colleges…

About the Webconference As institutions struggle to fill their first-time classes, many enrollment managers are focusing on transfer enrollments to bridge the gap—and for good reason. The transfer market is large and poised for growth; already, 54% of all bachelor’s degree-earners transfer at least once. However, engaging these students is often more challenging than expected:…

Logging you in