Marketing and Recruitment
- 5 research experts on staff with 20+ years of combined experience in community college marketing and recruitment
- Serving 148 community colleges across 38 states and 1 Canadian Province
"Partnering with EAB puts you in a position to have long-term gains, not just for your balance sheet but ultimately for the students that you serve."
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Facing an economic downturn and fierce competition for undergraduate enrollments, colleges and universities are looking for a silver lining: countercyclical enrollments. This tendency for enrollments to increase as the economy declines is well documented. But leadership at four-year institutions shouldn’t get their hopes up. Not every institution benefits equally from these additional students. The Great Recession had a far smaller impact on baccalaureate and graduate enrollments than it did on community colleges and vocational programs.
Community college leaders are all asking a similar question: are we going to experience the same countercyclical enrollment bump as we did during the Great Recession? This article explores that question.
In the wake of the COVID-19 outbreak, the college website has replaced physical functions of the campus and staff and is now your leading recruiter, admissions counselor, and advisor. What’s more, the needs of students and communities have changed—and community colleges are well-suited to meet them.
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In this webconference, we’ll present findings from our brand new research on strategic mindsets and introduce tools and resources to help college leaders and their institutions to become more agile and market-aligned.
Enrollment declines are forcing community colleges to reevaluate their current enrollment strategies. Many community college leaders have turned to strategic enrollment management (SEM) as the solution. This webconference focuses on the three key imperatives to crafting an effective SEM plan and showcases EAB’s new SEM plan framework. It is best suited for VP’s of enrollment management, marketing, and student success and anyone leading SEM efforts on campus.