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Marketing and Recruitment

If your community college is facing enrollment declines or needs help recruiting prospective students, we can help. We offer real-time, directive insights about market trends, and help you effectively engage prospective students and develop robust recruitment strategies that deliver results.

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With the increasing number of social media channels to engage prospective students on, it's necessary to learn progressive strategies that yield enrollments without overextending your staff.

Students and their families receive numerous emails, calls, texts, and letters—and institutions rarely organize the timing, importance, consistency, or comprehension of those communications. This uncoordinated communication stream can deter students from progressing through the enrollment funnel or completing critical steps after enrollment. College leaders should review their current communications plans and ensure that messages match the preferences of today’s students.

Community colleges are uniquely positioned to attract students as market demand spikes for jobs requiring associate’s degrees and vacancies among middle-skilled positions increase with retirements among boomers. Yet, while opportunity knocks, many institutions are not equipped to support the rapidly changing needs of the modern workforce. Community college administrators must proactively develop new programs based on market-trends and adapt old programs to include newly desirable workforce skills.