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Marketing and Recruitment

If your community college is facing enrollment declines or needs help recruiting prospective students, we can help. We offer real-time, directive insights about market trends, and help you effectively engage prospective students and develop robust recruitment strategies that deliver results.

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Community College Executive Forum

Helping community college presidents and their cabinets develop and implement institutional strategy to confront their most pressing enrollment and student success challenges.
  • 210+ partners across the US and Canada
  • Serving the entire cabinet and business function of the institution
“People are still talking about the session. Thank you for inspiring some of the important work of this spring semester.” – President, Manchester Community College

Research & Insights

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In order to achieve financial sustainability, community colleges must evaluate external and future influences,craft enrollment strategy that articulates institutional priorities, and allocate specific resources to strategies that achieve enrollment goals.

Community colleges are uniquely positioned to attract students as market demand spikes for jobs requiring associate’s degrees and vacancies among middle-skilled positions increase with retirements among boomers. Yet, while opportunity knocks, many institutions are not equipped to support the rapidly changing needs of the modern workforce. Community college administrators must proactively develop new programs based on market-trends and adapt old programs to include newly desirable workforce skills.

As the number of traditional-aged students continues to decline, community college leaders must focus on enrollment and recruitment strategies in their control. This study provides 14 practices to help community college leaders better engage and recruit students in enrollment's shifting landscape.

Events

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Enrollment declines are forcing community colleges to reevaluate their current enrollment strategies. Many community college leaders have turned to strategic enrollment management (SEM) as the solution. This webconference focuses on the three key imperatives to crafting an effective SEM plan and showcases EAB’s new SEM plan framework. It is best suited for VP’s of enrollment management, marketing, and student success and anyone leading SEM efforts on campus.