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Marketing and Recruitment

If your community college is facing enrollment declines or needs help recruiting prospective students, we can help. We offer real-time, directive insights about market trends, and help you effectively engage prospective students and develop robust recruitment strategies that deliver results.

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Students today are used to getting marketing messages from all angles—they’ve also become more distrustful and discerning than ever. In this environment, community colleges struggle to connect their marketing messaging to the diverse goals of high school students, and in turn, lose out on much needed enrollments. This infographic provides six strategies that you can…

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Social media’s growth dramatically alters the way enrollment staff interact with prospective students. While initially viewed as a leisure activity, prospective students increasingly rely on social media to research colleges. In 2015, 67% of high school seniors used Facebook to compare institutions. Nearly half or more have used platforms such as YouTube, Instagram, and Twitter…

Each year a number of high school students interested in pursuing higher education never enroll in college. When these otherwise-interested prospective students aren’t contacted by a four-year institution, they don’t always consider the option of community college. So thousands of promising potential enrollees turn away from higher education. But an overlooked service provides community colleges…

Related Learn more about increasing adult learner enrollment Since the height of the Great Recession, community colleges nationwide have experienced significant enrollment declines among students age 25 and older. This trend is partly cyclical—during every economic recovery, adult learners leave college to return to the workforce. However, during this particular recovery, growing competition from other…

It’s only natural that working adults—many of whom have not stepped foot in a classroom since high school—question their academic abilities and feel intimidated by the college environment. To help these prospective students overcome their anxiety and drive enrollment, administrators often point to non-credit training programs as a less daunting entry point to college. Despite…

In the past two years alone, community colleges have experienced a 7% decline in enrollments, from 6.3 million students in fall 2013 to 5.9 million students in fall 2015. Faced with persistent threats to tuition revenue, college executives are seeking scalable strategies to recruit more students. Where should community colleges start with student recruitment? Even…

Last week at the kickoff of our annual Community College Executive Forum meeting series, we brought 20 community college presidents together to consider the future of community college enrollment and student retention. Community college leaders are confronting a stark challenge: Declines in public funding and increased competition across higher ed have resulted in a roughly…

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While many community colleges have made significant investments in marketing and recruitment, they will be unable to close present enrollment gaps purely through their historical message of affordability. Today’s Generation Z students present a unique challenge to the sector, as they are attuned to authenticity in messaging, and expect ROI from higher education. This webconference…

About the Webconference Since the recession, the 2-year sector has experienced a 23% decline in adult enrollments. Operating in an economy that is near full-employment, colleges struggle to recruit adults away from the workforce. This webconference will focus on how colleges can market to and recruit adult students. It will explore innovative strategies that colleges…