In the wake of the COVID-19 pandemic, nearly all colleges and universities EAB has surveyed have moved their orientations online. At the same time, even students who have submitted deposits are reconsidering whether to attend their intended college this fall—or sit out until in-person instruction can resume. Campus closure-related summer melt is of top concern for enrollment and student affairs staff. A well-crafted online orientation and virtual touchpoints throughout the summer can keep students engaged and less likely to lose interest.
Watch this video to learn how frequently you should use interactive elements like chat functions and polling, ways to adapt the traditional in-person orientation format, how orientation leaders can build excitement across the summer, and how to create opportunities for students to connect with each other.