Meet Your New Graduate and Adult Learner Infographic
Insights from EAB’s Survey of 3,800+ Prospective Students
The proportion of adult learners from Gen Z is expected to double in the coming years, from 31% of the adult learner population in 2024 to 60% of adult learners in 2031. Enrollment teams will need to be nimble to develop marketing messages and strategies that will appeal to this new generation of graduate and adult learners.
EAB’s Adult Learner Recruitment team surveyed more than 3,800 graduate, online, and adult degree completion students about their preferences, needs, and behaviors. Here are four trends to know about your next generation of adult learners.
More Resources
Graduate and Adult Learner Resource Center
Student Priorities and Preferences in a New Era of Graduate and Adult Education
