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Large employers have been attending college job fairs for decades as a means of filling their early career talent pipeline. Since they cannot meet or interview students in person right now, many have shifted to a digital-first approach that offers its own limitations as well as important benefits.
EAB’s Michaels Koppenheffer and Matt Pellish discuss how that transition is going and differentiate temporary workarounds from longer-lasting changes they believe will alter the way employers connect and engage with college students going forward.
They also offer tips to universities on how to partner with employers who may be looking to broaden their online recruiting footprint.
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