Marketing & Enrollment


Facilitating more right-fit matches between students and colleges

We are thrilled to announce the launch of Appily, the new all-in-one student website for confident college choices! Appily brings together EAB’s market-leading student resources—Cappex, YouVisit, Greenlight Match and Global Match,—to serve as the home for everything students need to plan, decide, and apply to college.

Explore or register for the webinar to learn more about what this means for your enrollment team.

As a growing number of channels compete for students' attention, it's become harder than ever to reach and resonate with right-fit prospects. Cappex helps you navigate this changing landscape by leveraging an expansive college search network to connect you with high-intent prospects at scale.

Expansive Reach

Unlock the power of a robust digital network

Through a combination of customized promotional tools, organic and paid web traffic, and an expansive network of partner sites, Cappex leverages the depth and breadth of the internet to help you attract and retain more right-fit students from across the country.

Greater Results

Source high-performing leads that are tailored to your enrollment goals

Cappex leverages "just-in-time" data capture through conversational inquiry forms to connect you with students who have self-identified their interest in your school. To scale your outreach even further, you can also connect with Cappex Candidates - students who are not yet aware of you but have expressed interest in one or more of your institution's attributes, such as your location or academic offerings.


of Cappex inquiries go on to apply


of Cappex students go on to enroll


of Cappex students discover at least one new college

Powerful Tools

Leverage cutting-edge tools and tactics to reach college-bound students at scale

We leverage innovative digital marketing tactics, interactive college profile content, and an expansive network of partner sites to help you engage with right-fit students both on and off the Cappex platform. EAB has also created a proprietary data-cleanliness engine to ensure that your student data is accurate, genuine, and up-to-date.

High-Intent Student Names

Customizable Search Criteria

Dynamic College Profile

Accurate and Genuine Student Data

Expansive Network of Relevant Partner Sites

YouVisit Virtual Tour Integration

What we offer

Engage with your prospective students

Our comprehensive features can help you engage with a diverse array of prospects to suit your unique enrollment goals. Whether you're looking to boost your inquiries, reach more prospects with personalized search criteria, or grow your brand awareness online, Cappex has a solution for you.


Diversify your lead sources by engaging with high-intent first-year and transfer prospects from accross the Cappex network who have personally expressed interest in your school.


Supercharge your outreach strategy by leveraging personalized search criteria to connect with first-year and transfer prospects who are not yet aware of you, but have expressed interest in one or more of your schools attributes.

Brand Awareness

Cappex membership comes with the ability to incorporate dynamic content into your college profile, such as upcoming events, a YouVisit Virtual Tour, and customizable text, images, and videos.

Integrated Suite of Platforms

Cappex is home to College Greenlight, the nation's largest community of professionals supporting and recruiting first-generation, lower-income, and underserved students.

College Greenlight

By leveraging dedicated student inquiries, brand awareness tools, and our nationwide network of community-based organizations (CBOs), you can develop a diverse pipeline of students who are more likely to apply, enroll, and succeed.

Partner results and stories


partner institutions


growth in first-year enrollment for public institutions with Enroll360 and Cappex


students say Cappex helped them make their college decision

Case Study

How a Longtime Partner Maximized Reach with a Multifaceted Audience Generation Strategy

By realigning their audience generation strategy to combat the declining availability of test-takers, this private university saw a 15% increase in inquiries from Cappex and Intersect.

Meet our experts

Each of our partners works with a dedicated Strategic Leader who learns your organization and culture to steer your team to the right answers and resources. Our higher ed experts become an extension of your leadership team and expand the capacity of what you can accomplish.

Bridget Bowers

Bridget Bowers

Partner Success Manager

Eliza Leland

Eliza Leland

Associate Director, Partner Success

Tisleen Singh

Tisleen Singh

Director of Account Management, Audience Generation

Justin Campbell

Justin Campbell

Director, Account Management

Latest research and insights

How 1,000+ prospective HBCU students conducted their college search

Understanding the Mindset of Prospective HBCU Students

Mapping the Enrollment Landscape

What does application growth mean for enrollment outcomes?

The Case for ChatGPT: Leveraging AI for Admissions Tasks

Are you prepared to recruit ‘Gen P’?

Scott Friedhoff, the College of Wooster

"I have had the good fortune to work with Cappex since the day they entered the industry. They have most certainly made a difference in the enrollment successes we have had. And now they join forces with another terrific partner of ours, EAB. I think this is very good news for colleges and universities!"

College recruitment is changing fast. Cappex can help you stay ahead of the curve.

Speak with an expert to learn more about how Cappex can help you achieve your unique enrollment goals.

Explore all student marketing & enrollment solutions

Virtual Tours

In a digital-first world, YouVisit virtual tours give prospective students an immersive experience of your campus from the comfort of their homes.


Tailored partnerships powered by a recruitment ecosystem with unrivaled reach to reach and enroll your future classes.

Audience Generation

Reach and engage high-intent students through the leading student research and college readiness platforms.


Create vibrant, virtual peer communities that meet the needs of today's students and parents.

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