Technology won’t replace advisors, but it can help us do our jobs better
I admit it. I can no longer parallel park without a camera. While that wasn’t the way I was taught, I now depend on that grainy image of my bumper accompanied by a series of beeps to tell me that I am in danger of making a mistake. And so it is with academic advising.…
The marketing metrics you should be tracking, but aren’t
Impressions. CTR. Conversions. Sometimes marketing jargon can feel like another language. This was top of mind for me as I pored over the results of our recent survey of deans. Over half of these deans told us they anticipate marketing will become more decentralized in the next two to three years. If deans expect to…
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Melanie Ho
General Manager, Head of Higher Ed Research
- Marketing and Recruitment
- People Management
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MoreYes, even elite schools should be concerned about declining student populations
Demand for higher education is predicted to plummet sharply starting in 2026. But for selective institutions, our Enrollment Management Forum’s analysis of Nathan Grawe’s Higher Education Demand Index shows mixed messages. The big-picture view shows a bleak overall outlook for undergraduate enrollment, with a silver lining for the most selective institutions. But a closer look…
2019's higher ed scandal: a problem with admissions or a problem with prestige?
The recent college admissions scandal painted an unflattering picture of higher education admissions: one of bribery, nepotism, and entitlement. Kent Barnds, executive vice president of external relations at Augustana College in Illinois, recently penned an editorial for Inside Higher Ed that examined the scandal. I recently sat down with Kent to explore more thoughts about…
Why many enrollment leaders struggle with “student-centric” adult learner program design
What do strategic enrollment planning and extreme sports have in common? More than you might think, according to Kevin Shriner, an expert on market research and adult learner program design at EAB and a former faculty member and associate dean of institutional research. Kevin has worked with faculty to develop over 200 graduate, online, and…
What we learned from 12 system-wide technology implementations
A few weeks ago, EAB partnered with the California State University (CSU) System to host a system-wide student success summit. Hearing positive feedback and stories from the team not only re-energized me, but also got me thinking about how EAB could replicate their experiences to better support our other system members. After seven years leading…
Your department might be overdue for an annual checkup
Department leaders often don’t realize the influential role they play in the entire institution’s long-term success. These leaders may think their decisions solely affect their departments. While that may be true in each isolated case, holistically, these decisions have a significant impact on their institution’s strategic priorities. To ensure institutional and departmental priorities are aligned,…
