3 traits of the most successful advancement offices—and how to put them into practice
How should colleges and universities invest their scarce dollars in advancement? Here’s how the best advancement offices get the most bang for their buck. I often hear from presidents that with growing revenue pressure, meeting with donors and attending fundraising events has never been more important. But it’s no longer enough to show up and…
100 student success stories to celebrate
Seven years after five brave universities joined EAB to launch the Student Success Collaborative, many of the 550 colleges and universities we work with are seeing material shifts in metrics like persistence, graduation rates, and the reduction and elimination of equity gaps. Improving student success is no overnight endeavor. It requires vision, fortitude, and an…
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Melanie Ho
General Manager, Head of Higher Ed Research
- Marketing and Recruitment
- People Management
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Learn MoreHow colleges are training students for in-demand cybersecurity jobs
Employers are desperate for cybersecurity workers. More than 280,000 cybersecurity jobs went unfilled between September 2016 and September 2017, and experts predict the field’s talent shortage will reach 1.8 million workers by 2022. That skills gap means big opportunities for students—and for the colleges that can prepare them to fill open positions. CXO Magazine profiled…
A third of the best U.S. high school students don't finish college
A third of the top-scoring U.S. high school students don’t earn a college degree, although almost all of them enroll in college, according to research from Georgetown University’s Center on Education and the Workforce (Georgetown CEW). Researchers at Georgetown CEW define top-scoring students as those who score over 1,000 on the SAT. More than two-thirds…
2 long-term planning exercises to prepare for future revenue threats
Today, headlines about the higher education industry are rarely positive. Enrollment pipelines are shrinking. Institutions are closing. Scandals are unfolding. While some of these headlines are certainly sensationalized in the media, it’s hard to deny that we’re living in turbulent times. Higher education institutions’ futures are increasingly uncertain. But higher education leaders are not powerless…
Does your college have a mission—or just a mission statement?
Even the healthiest, most collegial colleges and universities experience some tension and disagreement between trustees and faculty. For less fortunate institutions, this relationship can be downright hostile. Our members frequently ask for our advice on building common ground between leaders and faculty. One of the many institutions where we’ve worked on this issue is a…
Ask these financial aid strategy questions to achieve enrollment results
The importance of explicit prioritization when planning your college or university’s financial aid allocation strategy can’t be overstated. While EAB data shows that college costs for students have steadily risen since 2008, net tuition revenue growth has been anemic. As a result, colleges have turned to strategic financial aid allocation to help offset those rising…
Is a public-private partnership right for your campus?
As higher education faces significant funding and maintenance challenges, many institutions are turning to public-private partnerships (P3s) to achieve their infrastructure goals. Broadly, P3s refer to a variety of contracting arrangements between a public entity or non-profit and a private sector entity to finance, construct, renovate, manage, operate and/or maintain infrastructure. Well-structured P3s can provide…
How Wayne State University harnessed virtual reality for student recruitment
The IT Forum’s 2018 research focused on digital transformation and its implications for higher education. During our national meeting series, we asked CIOs and IT leaders for examples of digital transformation projects, big or small, from their campuses. We heard many real-world, tangible examples of innovation in higher education – from attendance trackers to smart…
