Develop Outcomes-Focused Recruitment Messages for Adult Learners

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Develop Outcomes-Focused Recruitment Messages for Adult Learners

Adult learners compose at least a third of the American postsecondary student population and represent a far greater proportion of the potential student audience than first-time, first-year students. Whether called adult learners, nontraditional students, or any other variation, these students offer an attractive growth opportunity, but require a distinct recruitment approach from the often-more familiar first-time, first-year students. Adult learners’ recruitment needs are also evolving as consumer expectations shift to expect greater personalization.

Whether called adult learners, nontraditional students, or any other variation, these students offer an attractive growth opportunity, but require a distinct recruitment approach from the often-more familiar first-time, first-year students. Adult learners’ recruitment needs are also evolving as consumer expectations shift to expect greater personalization.

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