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Research Report

Executive Guide to Certificate Market Risks and Opportunities

Blueprint for Growth

October 7, 2020

Key Insights

An unprecedented economic downturn has renewed urgency for colleges and universities to provide reskilling opportunities to displaced workers. As a result, college and university leaders increasingly are asking whether launching new and innovative certificates is a worthy investment. All too often, however, certificates have not delivered on enrollment expectations. Yet certificates—and understanding market trends—still can help higher ed institutions be more adaptable in the face of volatility.

This report details the higher ed market trends that make it difficult for certificate enrollments to take off and profiles six successful certificate programs designed specifically to reach underserved markets, advance regional partnerships, and to continually test evolving market demand.

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