Integrated Prospect Communication Plan Toolkit

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Institutions rarely centralize a communication plan that coordinates the various emails, texts, calls, and letters reaching students after their deposit. An uncoordinated communication stream during this critical time period from deposit to matriculation creates a subpar enrollment experience, which contributes to summer melt and lower yield.

This toolkit helps enrollment managers create and deliver a positive enrollment experience by coordinating communications across their institution. It guides readers through a four-phase process to create an integrated communication plan, from securing campus buy-in for change to implementing a post-deposit communication plan. While the toolkit covers communications across the entire enrollment funnel, auditing communications sent after deposit and through matriculation is of utmost importance as they directly affect final yield.