Infographic
Annual giving’s critical role in the journey to major gifts
How early engagement builds long-term donor value
A strong major gift pipeline does not start with major gift officers. It starts years earlier with consistent annual giving that attracts new donors, builds trust, and creates clear pathways for growth.
This infographic illustrates how annual giving supports every stage of the donor journey, from first gift to leadership upgrades and ultimately major gifts. It highlights why institutions that underinvest in annual giving often struggle with stalled pipelines, donor concentration risk, and staff burnout.
More Resources
Tool
Advancement Diagnostic
This Advancement Diagnostic offers a quick, practical way to assess whether your strategy is positioned to deliver results…
Advancement Marketing Services
Tool
Planning During Times of Uncertainty
This planning tool helps advancement leaders stress-test their strategy against uncertainty.
Advancement Marketing Services
Infographic
A year-long look at annual giving
This infographic provides a clear, month-by-month view of how successful teams structure annual giving across the full calendar…
Advancement Marketing Services