Infographic
Annual giving’s critical role in the journey to major gifts
How early engagement builds long-term donor value
A strong major gift pipeline does not start with major gift officers. It starts years earlier with consistent annual giving that attracts new donors, builds trust, and creates clear pathways for growth.
This infographic illustrates how annual giving supports every stage of the donor journey, from first gift to leadership upgrades and ultimately major gifts. It highlights why institutions that underinvest in annual giving often struggle with stalled pipelines, donor concentration risk, and staff burnout.
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