Infographic
Profiles of your future graduate and adult students
Based on EAB's survey of 8,000+ prospective students
Federal policy changes, volatile international demand, intensifying competition, and the looming demographic cliff are reshaping the graduate and adult education market. At the same time, the rapid rise of AI is upending Paid Search strategies and redefining both employer needs and student expectations.
To help institutions better recruit, enroll, and serve graduate and adult learners, EAB’s Adult Learner Recruitment team surveyed more than 8,000 prospective and current adult students about their preferences, concerns, and goals. Here are four profiles of your next generation of adult learners.
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