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Digital Marketing Scorecard for Advancement Leaders

Digital marketing is a powerful tool to spread your message to new audiences, engage current and future alumni, and re-acquire donors who may have lapsed. Use this scorecard to explore different digital marketing best practices and rate your current efforts.

Score yourself on a scale of 0-5 in our rubric’s seven categories, including lead generation, social media strategy, and email personalization. Then reflect on areas of opportunity, strength, and optimization using the following questions:

  • What ways are we strong in this area?
  • Could we be doing this more efficiently?
  • How could we implement this in our current strategy?

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