This tool is designed to help heads of PCO units and directors of microcredentials determine which traditional programs might be best suited for conversion to a microcredential offering.
Many colleges and universities offer some programs that generate high levels of student interest but see a high amount of lost leads. It is common practice for institutions to remain satisfied with strong enrollment despite these lost leads, but best-practice institutions identify these programs as candidates for microcredentials. By building microcredentials from these popular programs, institutions can attract the students who are interested in a traditional program but unable to attend due to time constraints.
PCO leadership should use this tool to help identify programs with lost leads and use that information to launch in-demand microcredentials.
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