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How to use marketing to engage program-switchers

Marketing to students by program of interest sounds like a good idea, but with the knowledge that many students apply to programs outside their original program of interest, how can…
Adult Education Blog
Blog

Adult learners’ application behavior is changing—here’s how

As the demographics of prospective graduate students and adult learners change, so do students’ application preferences and behaviors.
Adult Education Blog
Blog

How 1,000+ prospective HBCU students conducted their college search

Survey responses from HBCU-seeking students indicate clear trends in how students search for and evaluate colleges, which can help HBCU enrollment leaders maximize recruitment among that population. Discover two of…
Enrollment Blog
Blog

Celebrating trailblazers in higher education: EAB Strategic Advisory Services announces our inaugural award winners

We're thrilled to announce the winners of Strategic Advisory Services' two new awards to celebrate innovation, collaboration, and perseverance on campus.
Higher Education Strategy Blog
Blog

Why data is a cost saver, not a cost center

Learn how a data platform can change how you make important resource decisions.
Data & Analytics Blog
Blog

4 higher ed alternative revenue ideas that won’t deliver—and what actually will

Discover four commonly suggested pursuits for revenue generation and their more promising alternatives.
Higher Education Strategy Blog
Blog

From building managers to strategic leaders

Discover how our professional development series helped principals lead their districts with clarity, collaboration, and intention.
K-12 District Leadership Blog
Blog

How to use meta tags for higher ed SEO in the AI era

Learn what meta titles and descriptions are, why they matter for your university’s SEO, and how to write them for both traditional and AI search.
Enrollment Blog
Blog

How to set your university’s executive transition up for success

Here's how executive onboarding should differ based on four common leadership profiles in higher education.
Higher Education Strategy Blog
Blog

4 digital marketing trends graduate enrollment teams can’t ignore

Discover 4 digital marketing trends reshaping graduate enrollment—and how to adapt strategies to attract right-fit students.
Adult Education Blog

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