How One Law School Grew Enrollment and Class Quality in a Highly Competitive Market

Case Study

How One Law School Grew Enrollment and Class Quality in a Highly Competitive Market

Maple University*, a Medium-Sized, Private University in the Northeast

  • About: Maple University is a private university located near a large city in the northeast, with a law school enrollment of about 800 students. 
  • Challenge: Due to intensifying competition in the region, Maple’s law school experienced multiple years of enrollment declines and struggled to maintain its standing in national rankings. Enrollment decreases were most severe within Maple’s core in-state student demographic.
  • Solution: Maple partnered with EAB to grow law school enrollment and raise the academic profile of their incoming class. EAB helped Maple better engage prospects and increase application volume by launching strategic, multichannel campaigns that implemented proven best practices in recruitment marketing.
  • Impact: During two years of partnership, Maple’s incoming class increased by 21% while average LSAT score improved by three points.

* A pseudonym

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