How to cultivate a capable and responsive web team for your college website

Video

How to cultivate a capable and responsive web team for your college website

Are you collaborating effectively across your institution?

Your college website is the number one source of information for both prospective students and their influential parents—and behind each high-performing website is a high-performing team.

It’s the web team who sets a compelling vision for the school’s site and mobilizes and coordinates the many members of the college community to ensure an effective website. They also track and measure the performance of the site to ensure that it is delivering on its potential.

Watch this video from JP LaFors, Senior Director of Accounts and Strategy at EAB’s Agency Services, to learn about the five characteristics of a highly successful web team.

“The stakes are pretty high to make sure that [the web] experience is both inspiring as well as generating the old enrollment actions we’re looking for.”

JP LaFors, Senior Director of Accounts and Strategy at Agency Services

Watch the other videos in the series

While most enrollment teams understand the importance of user testing their college's website, some are reluctant to do it because they think they don’t have the necessary expertise, worry that it requires more time than they can spare, or think it calls for specialized tools they don’t have. This video shares principles for your website's navigation that will improve the experience for prospective students at every stage in their enrollment journey.

Between reduced name availability and limited in-person events, attracting students and converting their interest has become increasingly difficult. Watch EAB’s video to learn why it’s so important to optimize your college website for enrollment and discover what next steps are needed to drive rapid and meaningful performance improvements.

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