Why search engine optimization matters for college and university enrollment

Video

Why search engine optimization matters for college and university enrollment

Are college-bound students finding you online?

95% of students researching colleges online only click results from the first page of their search engine listings. If your school’s site is appearing on any page past that, you can only access 5% of your potential audience.

Watch our video from Kamilah Lewis, Senior Director of Accounts and Strategy at EAB’s Agency Services, to learn how you can ensure your website shows up on the first page of prospective students’ search results.

Search engine optimization (SEO): the process of growing the quality and quantity of your website traffic by making sure your website is visible on search engines.

Watch the other videos in the series

Between reduced name availability and limited in-person events, attracting students and converting their interest has become increasingly difficult. Watch EAB’s video to learn why it’s so important to optimize your college website for enrollment and discover what next steps are needed to drive rapid and meaningful performance improvements.

Your website is the number one source of information for both prospective students and their influential parents—and behind each high-performing website is a high-performing team. Watch this video from JP LaFors, Senior Director of Accounts and Strategy at Agency Services, to learn about the five characteristics of a highly successful web team.

While most enrollment teams understand the importance of user testing their college's website, some are reluctant to do it because they think they don’t have the necessary expertise, worry that it requires more time than they can spare, or think it calls for specialized tools they don’t have. This video shares principles for your website's navigation that will improve the experience for prospective students at every stage in their enrollment journey.

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