While most enrollment teams understand the importance of user testing their college’s website, some are reluctant to do it because they think they don’t have the necessary expertise, worry that it requires more time than they can spare, or think it calls for specialized tools they don’t have.
In this video from Bob Smith, Senior Director of Digital Experience at EAB’s Agency Services, Bob shares key principles for your website’s navigation that will improve the experience for prospective students—whether they are just starting to explore your website, researching your institution’s offerings, or beginning the application process. He also outlines three insights on user testing and the importance of continually optimizing your college website.
Watch the other videos in the series
Between reduced name availability and limited in-person events, attracting students and converting their interest has become increasingly difficult. Watch EAB’s video to learn why it’s so important to optimize your college website for enrollment and discover what next steps are needed to drive rapid and meaningful performance improvements.
When it comes time to redo the content on your college's website, it’s critical to do it in a strategic way with specific goals in mind. Watch EAB’s video to learn how you can create highly targeted, engaging content that will drive real business results.
Your website is the number one source of information for both prospective students and their influential parents—and behind each high-performing website is a high-performing team. Watch this video from JP LaFors, Senior Director of Accounts and Strategy at Agency Services, to learn about the five characteristics of a highly successful web team.