How Georgia Tech Rebuilt Trust in Advising by Swapping Their CRM for Navigate360
Georgia Institute of Technology's partnership with Navigate360, EAB's Student CRM
- type
- Public R1
- location
- Atlanta, GA
- undergraduates
- 20,592
- postgraduates
- 33,802
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Opportunity
Georgia Tech’s previous CRM created more barriers than benefits.
When Georgia Tech implemented a CRM built for cross-industry commercial use, they had neither the advisor buy-in nor the vendor support and training materials needed for a successful rollout. It never aligned with the realities of advising workflows, especially for a highly decentralized institution. Internal IT teams carried the heavy burden to building of configuring the platform to meet advisor needs. At the same time, Georgia Tech saw gaps in student outcomes but had no clear way to identify which students needed help or coordinate support across units.
The CRM was the immediate problem, but negative impact extended across the student experience. Georgia Tech needed a better way to create shared visibility, coordinate care, and intervene earlier while preserving the strengths of decentralized advising.
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Solution
Navigate360 allows Georgia Tech to build and power advising workflows.
Student success leadership first worked with campus stakeholders to define a shared advising philosophy, then partnered with Navigate360 to put that vision into practice. EAB’s strategic guidance, combined with a provost-level mandate and thoughtful roll-out process, helped Georgia Tech launch Navigate360 in a way that fit its decentralized advising model and earned buy-in across campus.
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Impact
For the first time, advisors across Georgia Tech’s decentralized campus are working toward the same vision of student care.
Since launching Navigate360 in July 2025, Georgia Tech saw strong early adoption across its decentralized campus, already supporting 24,000+ appointments through the platform. They now have greater visibility into student support activity, a stronger foundation for proactive outreach, and an advising community that is excited about the work again. Early enrollment campaign results are also promising, suggesting the new model is helping Georgia Tech better connect students to the support they need.
