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Blog

6 things missing from your adult and graduate program websites

Here are a few strategies your team can use to ensure your academic program webpage makes a good first impression—and encourages prospective students to apply and enroll.
Adult Education Blog
Blog

Transition to online learning presents an opportunity for independent schools to target prospective families with digital ads

Independent schools’ small size, agility, and freedom from stringent academic requirements have allowed them to successfully transition to digital learning during the COVID-19 pandemic. As they work to ensure all…
Blog

Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
Blog

Don’t let your website hurt your student recruitment

When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Enrollment Blog
Podcast

How to Turn Your Website into an Enrollment Engine

Experts share tips and strategies to optimize your university website as a recruitment tool.
Blog

3 best practices for your college website

In my conversations with our university partners, I often refer to the .edu as the “front door” of the institution. We know that students are often interacting with your institution…
Adult Education Blog
Blog

How higher ed marketers can adapt to Google’s third-party cookie changes

Explore the future of third-party cookies in higher ed and how Google’s decisions impact marketing strategies for universities.
Enrollment Blog
Podcast

Can Hyper-Personalization Work in University Recruiting?

Experts review the risks and opportunities available to colleges that use the latest technology to send surprisingly customized marketing messages to thousands of prospective students.
Tool

Professional and Adult Education Social Media Toolkit

This toolkit contains 12 tools to support PCO units in developing a formal social media strategy, creating content, and gauging ROI.
Professional and Adult Education Advisory Services
Insight Paper

Recruiting ‘Gen P’

This report offers guidance for enrollment leaders on the mindset of “Gen P,” or the students whose college-going behaviors have been influenced by their experiences during the pandemic.
Enroll360