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Blog

Don’t let your website hurt your student recruitment

When assessing how well or how poorly your school’s website might be serving college-bound students, it’s helpful to consider these three priorities.
Enrollment Blog
Video

Effectively engage prospective college students through compelling website content

Learn how you can create highly targeted, engaging content for your college's website that will drive real business results.
Blog

3 best practices for your college website

In my conversations with our university partners, I often refer to the .edu as the “front door” of the institution. We know that students are often interacting with your institution…
Adult Education Blog
Blog

How higher ed marketers can adapt to Google’s third-party cookie changes

Explore the future of third-party cookies in higher ed and how Google’s decisions impact marketing strategies for universities.
Enrollment Blog
Insight Paper

Higher Education Website Performance Metrics and Benchmarks

Use these metrics and benchmarks to help you assess how well your school’s website is currently serving your enrollment goals.
Insight Paper

Understanding the Mindset of Prospective HBCU Students

This report offers guidance for enrollment leaders on the college search and communication preferences of prospective HBCU students.
Enroll360
Tool

Professional and Adult Education Social Media Toolkit

This toolkit contains 12 tools to support PCO units in developing a formal social media strategy, creating content, and gauging ROI.
Professional and Adult Education Advisory Services
Tool

Economic Development Communications Trends and Tools for Higher Ed

COVID-19 has exacerbated financial, social, and physical challenges both in and outside of campus, prompting many higher education institutions to reevaluate their role in economic development and recovery. Discover five…
Strategic Advisory Services
Blog

Is the recruitment funnel gone for good?

It has become abundantly that the old ways of describing recruitment as something linear, like a funnel, no longer capture the complexity of students’ college search experiences. Here are three…
Enrollment Blog
Partner Story

Growing College of Pharmacy Enrollment 27% Through an Integrated, Personalized Marketing Strategy

Many pharmacy schools nationwide are experiencing dramatic declines in student enrollment, plus increased competition in nearby areas. Learn how one school partnered with EAB to introduce a more personalized and…