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Video

Effectively engage prospective college students through compelling website content

Learn how you can create highly targeted, engaging content for your college's website that will drive real business results.
Partner Service

University Research Website Audit

This audit will analyze gaps in functionality, content, and design for your website, and identify opportunities for improvement.
Blog

6 things missing from your adult and graduate program websites

Here are a few strategies your team can use to ensure your academic program webpage makes a good first impression—and encourages prospective students to apply and enroll.
Adult Education Blog
Blog

9 ways recruitment marketing can help address families' growing college cost concerns

Learn how the pandemic increased price sensitivity among college-bound students, what this means for your enrollment outcomes, and nine ways to address families’ growing concern over cost.
Enrollment Blog
Insight Paper

Higher Education Website Performance Metrics and Benchmarks

Use these metrics and benchmarks to help you assess how well your school’s website is currently serving your enrollment goals.
Blog

Transition to online learning presents an opportunity for independent schools to target prospective families with digital ads

Independent schools’ small size, agility, and freedom from stringent academic requirements have allowed them to successfully transition to digital learning during the COVID-19 pandemic. As they work to ensure all…
Blog

Paid search 101: What enrollment leaders need to know

We define common paid search terms and concepts, and share how you can get the most out of your paid search advertising efforts.
Partner Service

Employment Website Audit for Colleges and Universities

Upgrade your higher ed employment website to convince prospective applicants to apply to your institution. Ready to request this service? Complete the form below to start your custom employment website…
Blog

Is email marketing to prospective students dead? Not so fast.

For marketers and enrollment leaders, this year’s Student Communication Preferences survey results reinforce the continued importance of email campaigns—at least those that are executed well.
Enrollment Blog
Blog

3 ways for EAB partners to get the most out of the new eab.com

We recently updated our site to make it easier for you to find the resources and events you’re looking for. Get started with our step-by-step guidance.
Higher Education Strategy Blog

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