Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper
Why Students Pick the Schools They Do—and How to Boost Your Odds of Making the Cut
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Insight Paper
AI for Graduate and Adult Education Enrollment Leaders
This insight paper provides an overview of how the new AI impacts enrollment operations for graduate, online, and…
Adult Learner Recruitment
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Insight Paper
The Great Opt-Out
This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
Enroll360
Insight Paper
Understanding the High School Counselor Perspective
This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360
Insight Paper
2024 Parent Survey: Understanding Top Parent Concerns in College Search
Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360
Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Explore all our blogs
More Blog Posts
Blog
Five areas enrollment leaders are prioritizing in 2025
Each year, EAB’s Enroll360 team conducts a survey of enrollment leaders to help define our research focus for…
Enrollment Blog
Blog
What the TikTok ban could mean for enrollment marketers
TikTok has become a defining platform for Gen Z, shaping how millions consume content, connect with peers, and…
Enrollment Blog
Blog
How to write compelling copy for your college website
In my time as a content strategist at EAB—and as a card-carrying digital native—I’ve had the opportunity to…
Enrollment Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
New Survey Reveals What Today’s Adult Learners Really Want
Experts review findings from EAB’s latest survey of over 6k graduate students and adult learners.
Podcast
Can Community Colleges Maintain Momentum in 2025?
Experts examine reasons behind the recent surge in community college enrollment and discuss potential challenges and opportunities that…
Podcast
Why Recruiting Adult Learners is a Year-Round Mission
Experts discuss how to find, nurture, and convert high-intent leads for your institution’s graduate and adult-serving programs.
Videos
All Videos
Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Video
Enroll360 On-Demand Webinar Library
Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Video
Building Trust with Latinx Students
Hear from college access and high school counselors on how schools need to evolve to successfully serve and…
Enroll360
Infographics
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Infographic
The great opt-out: 19 students, 19 ways colleges can reconnect
This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted…
Enroll360
Infographic
Mapping the enrollment landscape
Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces.
Enroll360
Infographic
Who's on Match?
Download our newest infographic to learn more about the students you can connect with through Match and how…
Appily Match