Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
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Insight Paper
2024 Parent Survey: Understanding Top Parent Concerns in College Search
Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360
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Insight Paper
College Search Trends Across Space and Time: 2024 Edition
In this paper, we present updated research that delves deeper into college search trends among first-time undergraduates at…
Enroll360
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Infographic
Mapping the Enrollment Landscape
Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces.
Enroll360
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Insight Paper
Set Your School Apart with a High-Impact Virtual Tour
Download our insight paper to read about the characteristics of a high-impact virtual tour and how to measure…
Virtual Tours
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
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Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
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Tool
Evaluating Transfer Portal Impact at Your Institution
The Transfer Portal Impact Toolkit will help you create a Transfer Impact Report to enhance visibility into transfer…
Transfer Portal
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Research Report
Address Non-Consumption by Hiring High School Counselors
This report outlines how hiring high school counselors as summer enrollment advisors can help your institution address non-consumption.
Strategic Advisory Services
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Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Explore all our blogs
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Blog
5 ways to communicate with students about the Fall 2025 FAFSA
EAB expert Brett Schraeder explores five updated recommendations to effectively communicate the delayed Fall 2025 FAFSA release to…
Enrollment Blog
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Blog
We secret shopped 10 graduate programs’ lead nurturing campaigns. Here’s what we learned.
A well-executed lead nurture campaign can be the deciding factor in the hard-fought race to become one of…
Adult Education Blog
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Blog
How a former engineer led College of Charleston to record enrollment
Explore Dr. Andrew Hsu's unique approach to increase student enrollment at the College of Charleston, turning challenges into…
Enrollment Blog
Latest Podcast Episodes
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Podcast
How to Turn Your Website into an Enrollment Engine
Experts share tips and strategies to optimize your university website as a recruitment tool.
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Podcast
How Much Are FAFSA Delays Impeding Yield?
Experts discuss how FAFSA implementation delays are impacting enrollment and share related strategies that admissions teams might adopt…
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Podcast
Findings from EAB’s Newest Survey of College Freshmen
Experts discuss findings from a new EAB survey of 18- and 19-year-olds that explores their college search behaviors…
Videos
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Video
Enroll360 On-Demand Webinar Library
Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
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Video
Building Trust with Latinx Students
Hear from college access and high school counselors on how schools need to evolve to successfully serve and…
Enroll360
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Video
A conversation with Colorado State University:
Hear how CSU is effectively using Wisr Virtual Communities to build a safe, student-led, online space that fosters…
Enroll360
Infographics
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Infographic
Who's on Match?
Download our newest infographic to learn more about the students you can connect with through Match and how…
Enroll360 Match
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Infographic
6 Insights to Help You Recruit 'Gen P'
Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from…
Enroll360
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Infographic
How Application Growth Drives Enrollment in Your State
This infographic reveals the precise contours of the relationship between application growth and enrollment growth at the state…
Enroll360