Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper
Benchmarking Graduate and Online Enrollment
Download this report to explore findings from EAB's survey of enrollment leaders across several areas relating to benchmarking…
Adult Learner Recruitment
Insight Paper
Benchmarking the Enrollment Office
Explore higher ed enrollment office performance benchmarks as well as trends and patterns shaping today's admissions practices.
Enroll360
Insight Paper
Why Students Pick the Schools They Do
Download this paper to discover your school’s specific persona and what it means for your future strategy.
Enroll360
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Insight Paper
A Report on EAB’s 2026 AI Pulse Survey
See how 11,000+ students view and use AI and how it shapes college decisions, majors, and careers.
Enroll360
Tool
Is Your Student Search Strategy Keeping Pace?
Improve your student search strategy with insights from 7 million student journeys to find gaps and drive enrollment…
Appily
Insight Paper
The AI Search Readiness Scorecard for Higher Ed
Use EAB’s AI Search Readiness Scorecard to assess your institution and prioritize ways to strengthen student discovery and…
Web & Digital Solutions
Tool
Is Your Student Search Strategy Keeping Pace – or Falling Behind?
Assess your student search strategy and uncover opportunities to reach right-fit students more effectively.
Appily
Explore all our blogs
More Blog Posts
Blog
Higher ed marketing is having a moment. Here’s why.
Hear from five higher education marketing experts to discuss why higher ed marketing is having “a moment”—and what…
Higher Education Marketing Blog
Blog
The enrollment game has changed. What still works?
Explore 14 proven enrollment strategies to strengthen student recruitment, adapt to changing behaviors, improve yield, and compete in…
Enrollment Blog
Blog
How mature is your AI search strategy?
Discover EAB’s five-stage AI search maturity model for higher ed and learn how to improve your institution’s visibility…
Enrollment Blog
Latest Podcast Episodes
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Podcast
What the Meta Case Means for College Marketers
Experts examine how Meta’s teen privacy case could reshape the way colleges approach digital marketing and social media…
Podcast
What Parents Want from Colleges Now
New survey findings reveal what parents want from colleges and how enrollment leaders can engage them as powerful…
Podcast
Inside the Latest Graduate Enrollment Survey
Experts share key findings from a new survey of graduate enrollment leaders and discuss what those findings reveal…
Videos
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Video
4 Key Strategic Enrollment Analyses
Discover the four analyses we provide to our enrollment partners to help them understand where they can make…
Appily
Video
Appily Awareness Marketing in Action
Students explore everywhere—your marketing should too. Use Appily Awareness Marketing to stay visible and influence enrollment decisions.
Appily
Video
How Deans are Finding Community and Getting Things Done with EAB
Hear from three Deans about how EAB is creating a safe space for Deans across disciplines to talk…
Deans Advisory Services
Infographics
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Infographic
3 ways to reduce manual enrollment work and boost staff capacity
Reduce manual enrollment work with centralized student records, automation, and AI-powered outreach to boost staff capacity and improve…
Navigate360 Enrollment CRM
Infographic
Navigate360: The AI Trail Guide for Enrollment
Learn how AI embedded in the Navigate360 CRM guides students and extends staff capacity across the enrollment journey.
Navigate360 Enrollment CRM
Infographic
The AI shift in college search
These four students represent different ways college search could evolve as AI becomes more embedded in students’ lives.
Enroll360