Marketing and Enrollment
To keep pace with the changing enrollment landscape, your institution needs to achieve excellence in all areas—from audience strategy to marketing campaign design. EAB’s research and technology can help you stay ahead of the curve and understand what works. EAB also helps schools reach, engage, and yield more right-fit students through best-in-class marketing.
Insight Paper
AI for Graduate and Adult Education Enrollment Leaders
This insight paper provides an overview of how the new AI impacts enrollment operations for graduate, online, and…
Adult Learner Recruitment
Infographic
The Great Opt-Out: 19 Students, 19 Ways Colleges Can Reconnect
This infographic introduces 19 students, each with distinct concerns that colleges and universities can address by adopting targeted…
Enroll360
Insight Paper
The Counselor Perspective
High school counselors have a front-row seat to college-search journeys across the country, allowing them to observe the…
Enroll360
Insight Paper
The Great Opt-Out
This report examines different reasons for the great opt-out and identifies problems that enrollment leaders can realistically hope…
Enroll360
Partner Resources
Resources exclusively for Marketing and Enrollment partners. Explore new research and special events.
Insight Paper
Understanding the High School Counselor Perspective
This report shares top insights for enrollment leaders from EAB's 2024 high school counselor survey.
Enroll360
Insight Paper
2024 Parent Survey: Understanding Top Parent Concerns in College Search
Download this insight paper to learn about the shifting priorities and top parent concerns in college search.
Enroll360
Resource Center
Enrollment Growth Strategy Resource Center
Shape your future enrollment growth strategy with research that uncovers hidden risks and opportunities and sheds light on…
Professional and Adult Education Advisory Services
Tool
Evaluating Transfer Portal Impact at Your Institution
The Transfer Portal Impact Toolkit will help you create a Transfer Impact Report to enhance visibility into transfer…
Transfer Portal
Explore all our blogs
More Blog Posts
Blog
8 questions advancement leaders are asking right now
Recently, I had the pleasure of co-hosting a discussion with my colleague, Mark Shreve, where we addressed some…
Advancement Blog
Blog
2024’s biggest lead generation challenges—and what they can teach us for 2025
At EAB, we’ve worked closely with institutions navigating the complexities of lead generation in a rapidly evolving landscape.…
Adult Education Blog
Blog
3 lead generation challenges for healthcare and nursing degree programs—and how to solve them
Today’s healthcare industry faces massive provider shortages, putting immense pressure on degree programs to recruit new talent and…
Adult Education Blog
Latest Podcast Episodes
All Podcast Episodes
Podcast
Why Recruiting Adult Learners is a Year-Round Mission
Experts discuss how to find, nurture, and convert high-intent leads for your institution’s graduate and adult-serving programs.
Podcast
What We Learned from “Secret Shopping” Your Graduate Programs
Experts share findings from a recent round of “secret shopping” to find out how graduate schools are recruiting,…
Podcast
Is Tepid Growth the New Normal in Graduate Enrollment?
Experts unpack the latest trends in graduate enrollment and the types of institutions positioned to benefit the most…
Videos
All Videos
Video
Breaking Down Barriers to College Access: Announcing Enroll360 Match’s New Partnership with PowerSchool Naviance®
Watch our on-demand webinar to learn more about Enroll360 Match’s partnership with PowerSchool Naviance®.
Enroll360
Video
Enroll360 On-Demand Webinar Library
Enroll360 offers on-demand webinars to provide insights on market trends and updates on our services.
Enroll360
Video
Building Trust with Latinx Students
Hear from college access and high school counselors on how schools need to evolve to successfully serve and…
Enroll360
Infographics
All Infographics
Infographic
Mapping the Enrollment Landscape
Use this infographic to reorient yourself to a higher education marketplace that is being transformed by ever-disruptive forces.
Enroll360
Infographic
Who's on Match?
Download our newest infographic to learn more about the students you can connect with through Match and how…
Appily Match
Infographic
6 Insights to Help You Recruit 'Gen P'
Explore this infographic for insights from our research on recruiting today’s high school students, including key findings from…
Enroll360