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Financial Aid and Pricing

Today’s students are discerning consumers, and financial aid plays an important role in both college choice and student perception of value. We can help you craft a strategy that supports your students and your enrollment goals.

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Research & Insights


Transparency in online financial aid information goes beyond the traditional net price calculator. As most students begin their college search on the university website, make sure the information they see won’t scare them away. Include strong graphic presentations of financial aid numbers, a breakdown of sticker versus net price, and a more user-friendly calculator that requires less burdensome user input.  Columbia College launched a tuition transparency initiative that eliminated fees and…

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Public and private colleges alike are working to allocate aid as effectively as possible to help meet enrollment goals. In our Financial Aid Optimization work, we often see public colleges focusing on limiting the expense of aid or minimizing tuition increases, while private colleges often want to minimize discount rate or possibly reset tuition. But…

Last week, the National Association of College Admissions Counseling (NACAC) announced that it has asked its members to vote to eliminate three provisions of its Code of Ethics and Professional Practices (CEPP) in response to a Department of Justice investigation. Since the announcement, we’ve received many member questions about the potential impact of these changes…

In the age of price-sensitive online shoppers, college websites are the first resource for most applicants seeking financial aid information. Nevertheless, many financial aid webpages bury cost of attendance and scholarship opportunities deep in a series of clicks and financial aid jargon. Confused or frustrated, students may take their college search elsewhere as a result.…

The importance of explicit prioritization when planning your college or university’s financial aid allocation strategy can’t be overstated. While EAB data shows that college costs for students have steadily risen since 2008, net tuition revenue growth has been anemic. As a result, colleges have turned to strategic financial aid allocation to help offset those rising…


When President Obama announced that FAFSA availability would shift from January 1 to October 1, starting with the 2016-17 admissions cycle, enrollment managers had to decide quickly–and with little information –whether to move up financial aid packaging. Now that the industry has settled into the era of Early FAFSA, EMs are considering whether they made…

About the Webconference Tuition resets have been a hot topic of conversation lately on many campuses, with many institutions planning to adopt this strategy for the 2018-2019 academic year. This webconference will present EAB’s research on the results of 27 schools who have already undertaken a reset, and explain why tuition resets are so hard…

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