3 keys to keep your data and tech programs relevant during COVID-19

Expert Insight

3 keys to keep your data and tech programs relevant during COVID-19

Demand for tech skills is falling faster than employer demand during the recession: Requests for many technology skills decreased faster than job postings overall, which have dropped roughly 9% from March 2020 to May 2020.

What does this mean for colleges and universities this fall? To best prepare students for a shifting labor market and recruit students in the future, ensure your curricula are conferring still-in-demand skills. Our researchers analyzed nationwide employer demand to offer the three keys below.

1. Shift instruction to programming and scripting languages such as PHP and Scala

Program marketers should consider highlighting coursework on programming languages declining slower than average (e.g., JavaScript, C, C++). Standard programming languages such as C#, R, Python, SQL, and Java still appear in a high volume of job postings, but across the last three months declined much more rapidly in demand than programming languages such as Perl, Scala, and C++.

  • Go (-11.81% decline in demand)
  • C# (-10.59%)
  • R (-9.44%)
  • Python(-8.99%)
  • SQL (-8.92%)
  • Java (-8.90%)
  • PHP (-4.29%)
  • Scala (-6.01%)
  • Perl (-6.21%)
  • Bash (-6.82%)
  • C++ (-6.97%)
  • C (-7.41%)

Source: Emsi Analyst

2. Dial in on cybersecurity, data engineering, and machine learning

Many tech skills will likely remain in-demand long-term, however, programs can better prepare students in the short-term with focused coursework on skills declining slower than average.

  • Data Warehousing (-18.69% decline in demand)
  • Analytics (-15.07%)
  • Tableau (-11.65%)
  • Data Mining (-11.36%)
  • Artificial Intelligence (-10.07%)
  • Software Engineering (-9.83%)
  • Big Data (-9.52%)
  • Cyber Security (-3.24%)
  • Data Engineering (-5.31%)
  • Machine Learning (-5.47%)
  • Data Integrity (-7.87%)
  • Data Security (-7.98%)
  • Data Modeling (-8.38%)
  • Cloud Computing (-8.39%)

Source: Emsi Analyst

3. Advertise your in-demand offerings to secure enrollments this fall

Students are facing a shifting job market during the COVID-19 pandemic, especially recent grads new to the labor market. Schools advertising knowledge of the shifting trends and how their programs are adapting could help secure enrollments. Interviews with major non-credit technology programs found increased inquiries following the COVID-19 outbreak, with some programs already seeing increasing enrollments (e.g., data science certificates). Program leaders did report more niche topics (e.g., blockchain certificates) did not see a similar boost.

Beyond tech skills, see our regional demand profiles on the coronavirus outbreak’s impacts on employer demand to learn more about what’s most demanded in your region since the outbreak began.

EAB asks you to accept cookies for authorization purposes, as well as to track usage data and for marketing purposes. To get more information about these cookies and the processing of your personal information, please see our Privacy Policy. Do you accept these cookies and the processing of your personal information involved?