Is your career services website engaging students and employer partners during COVID-19?

Expert Insight

Is your career services website engaging students and employer partners during COVID-19?

As higher education institutions and other organizations continue to move to an increasingly sustained virtual environment in the midst of the COVID-19 pandemic, career services offices face the challenge of adapting to engage students and employers virtually. While many career services offices already migrated their offerings and events to a virtual environment this past spring, they must keep their websites up-to-date as staffing, hours, and programs continue to evolve across the late summer and fall.

The career services website often represents the first place students, employers, and other stakeholders will check to learn more about how the career services center can support them. For students, an engaging and user-friendly career services website can help encourage engagement with career services, while a confusing one may leave them questioning the value of career services or going elsewhere for their needs.

At the same time, employers are also struggling to navigate the changes to student recruitment due to COVID-19. An up-to-date and easily navigable career services website can help clear up confusion about recruitment activities and other employer branding opportunities heading into the fall semester and beyond.

Take our 5-question flash diagnostic

Answer these five questions to assess your career services website’s current state and to determine if you will benefit from an in-depth audit. The flash diagnostic should take about a minute to complete.

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