Standing out in a crowded market requires student-centric program design
Too often, institutional leaders design adult-serving programs without adequately taking into account the features that prospective students value most when choosing programs. To successfully grow graduate, online, and adult degree completion programs in today’s highly competitive market, leaders must carefully assess numerous features such as schedule, modality, admissions requirements, and more.
The “Golden Triangle” of Attractive Program Design
Top factors that students consider:
- Speed to Completion: How quickly can your program be completed? How long might students need to be out of the workforce or balancing enrollment with other priorities?
- Flexibility: Does your program offer options that fit with students’ lifestyles?
- Affordability: Does your program offer value that students feel they won’t get elsewhere? Can they clearly understand the return on education?
Answer the questions below to assess how well your program design addresses the needs and preferences of today’s pragmatic adult learners.
Take the assessment
Complete this 12-question assessment to learn how your institution stacks up. Upon completion, you will receive tailored suggestions for resources to address opportunities at your institution.