Fine-tune your shared services communications strategy
Common shared services hurdle: Underinvesting in communicationWhile most campus leaders understand that implementing shared services requires significant communication, they often rely on one single message unlikely to satisfy the needs of diverse stakeholder groups. Solution: Multi-channel communication planBy developing distinct messaging strategies for different stakeholder segments, institutions improve upon static communications approaches that do not…
4 of the most iconic campus landscapes—and the impact they have on students
A welcoming environment is undoubtedly important to attract prospective students and engage current students. But many campus leaders do not realize the full impactful of the physical environment. EAB’s Enrollment Services surveyed over 200,000 students in 2017 and found that the campus environment is the number one reason students chose to enroll at a different…
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Carla Hickman
Executive Director, Research
- Academic Affairs
- Graduate and Professional Education
- Marketing and Recruitment
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View all PostsHow an applicant tracking system can help support a recruitment mindset
To attract new talent, you’re going to need a new approach. When schools limit their recruiting window to a predetermined “hiring season,” they also limit the number of qualified, value-aligned candidates they can reach. That’s why the most innovative schools have moved from a hiring mindset to a recruitment mindset. In a recruitment mindset, schools…
3 ways CROs can proactively guard against the threat of foreign interference in research
While geopolitical tensions often play out far from the ivory tower of higher education, foreign policy changes (and the resulting tensions) under the Trump presidency have a very real impact for universities—especially the office of research. The continued trade war with China has played out on campuses since the summer of 2018, when the National…
Introduce shared services incrementally, rather than with a "big bang"
Common shared services hurdle: Ghosts of “lift and shift” shared services pastShared services developed a bad reputation in higher education in part because many early movers followed the private sector lift and shift model, “lifting” administrative personnel from units and “shifting” them to the new shared services organization all at once. In most cases, top-down…
Generation Z is changing the food industry—here’s how
Generation Z (those born between roughly 1995 and 2010) are now the majority of students on campus, and they are as hungry for knowledge as they are for food—and more serious about where it comes from and how it is served. While Gen Z shares many food preferences with Millennials, such as expectations for high-quality…
Use your employment page to reach the candidates you really want
When looking to learn more about a job, where’s the first place you go? If you said the organization’s career page, then you’d be in good company. Research shows that nearly 90% of job seekers say an employer’s career page is an important source for gathering information, and over half report that they use a…
Here's how to start an effective strategic enrollment management plan
As many community colleges find themselves in a precarious enrollment position, leaders have recognized the importance of strategic enrollment management (SEM) planning as a tool to effectively recruit and retain a shrinking pool of prospective students. Through our research, we’ve identified the key imperatives that colleges must address in order to get SEM planning right.…