Common shared services hurdle: Underinvesting in communicationWhile most campus leaders understand that implementing shared services requires significant communication, they often rely on one single message unlikely to satisfy the needs of diverse stakeholder groups. Solution: Multi-channel communication planBy developing distinct messaging strategies for different stakeholder segments, institutions improve upon static communications approaches that do not…

A welcoming environment is undoubtedly important to attract prospective students and engage current students. But many campus leaders do not realize the full impactful of the physical environment. EAB’s Enrollment Services surveyed over 200,000 students in 2017 and found that the campus environment is the number one reason students chose to enroll at a different…

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To attract new talent, you’re going to need a new approach. When schools limit their recruiting window to a predetermined “hiring season,” they also limit the number of qualified, value-aligned candidates they can reach. That’s why the most innovative schools have moved from a hiring mindset to a recruitment mindset.  In a recruitment mindset, schools…

While geopolitical tensions often play out far from the ivory tower of higher education, foreign policy changes (and the resulting tensions) under the Trump presidency have a very real impact for universities—especially the office of research. The continued trade war with China has played out on campuses since the summer of 2018, when the National…

Common shared services hurdle: Ghosts of “lift and shift” shared services pastShared services developed a bad reputation in higher education in part because many early movers followed the private sector lift and shift model, “lifting” administrative personnel from units and “shifting” them to the new shared services organization all at once. In most cases, top-down…

Generation Z (those born between roughly 1995 and 2010) are now the majority of students on campus, and they are as hungry for knowledge as they are for food—and more serious about where it comes from and how it is served. While Gen Z shares many food preferences with Millennials, such as expectations for high-quality…

When looking to learn more about a job, where’s the first place you go? If you said the organization’s career page, then you’d be in good company. Research shows that nearly 90% of job seekers say an employer’s career page is an important source for gathering information, and over half report that they use a…

As many community colleges find themselves in a precarious enrollment position, leaders have recognized the importance of strategic enrollment management (SEM) planning as a tool to effectively recruit and retain a shrinking pool of prospective students. Through our research, we’ve identified the key imperatives that colleges must address in order to get SEM planning right.…

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